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Be Seen on Every Screen: 6 Best Practices for Advertising on TV and Social Media

The biggest day in TV advertising is almost here! With 30-second ads during the 2017 Super Bowl broadcast selling for $5 million, reaching audiences during the big game may only seem like an option for the largest advertisers. However, TV and ads on social platforms like Facebook, Instagram and Twitter are not mutually exclusive. In fact, over half of advertisers now use a multichannel marketing tactics that includes both TV and social media advertising. Using the strategies below, advertisers can […]

How to Build Twitter Ad Creative That Converts [Free Guide]

It takes more than 140 characters to list the powerful benefits of Twitter advertising. With over 310 million monthly active users (82% of whom are actively accessing the site on mobile devices), and a real-time feel, the social platform is where the Internet turns to follow and chat about the hot topics of the day. Not only is Twitter a destination for entertainment and news; it’s also home to innovative new features like Moments and livestream. In fact, Twitter’s reach is […]

3 Examples of TV Commercials and Facebook Video Ads Playing Nice

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. The rise of digital video does not mean death to TV ads. In fact, a recent study by Facebook IQ found that combining the two can help boost ad recall. While marketers may be tempted to simply transfer TV ads to Facebook and call it a day, different mediums mean different viewing experiences. The most effective video ads take into […]

A Cheap Date on Facebook—Valentine’s Day Advertising

Last Sunday, the New England Patriots defeated the Seattle Seahawks in Super Bowl XLIX. The Vince Lombardi trophy was not the only thing on the line; legacy brands and competitive new companies paid $4.5 million to NBC for the privilege of reaching a captive, live television audience. These commercials attempted to sell us on luxury cars, macro beer, snacks, glue and insurance. What does this have to do with the most romantic day of the year? Valentine’s Day 2015 – […]

Social Media During the Super Bowl: A Second Screen Playbook

This article originally appeared on Social Media Today. Amidst scandalous accusations of deflated footballs (cleverly dubbed #deflategate on social media), the New England Patriots will soon be bound for Glendale, Arizona to compete against the Seattle Seahawks in Super Bowl XLIX. While football fans gear up for game day, big-name brands are putting down some serious dough. How to spend $4 million in less than a minute The stakes have never been higher for television advertisers hoping to reach a […]