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Tag : twitter advertising

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3 Retailers Harnessing the Power of Social Proof to Drive Purchases

When it comes to making online purchases, reviews matter more than you may think. Proof from real customers that a brand or product is worthy of shoppers’ money can be a major influence during the journey to purchasing. In fact, a recent poll found that 63% of people found reviews extremely and very important when purchasing a product from a brand they’re unfamiliar with. Because social proof is so vital to shoppers, retail advertisers need to communicate the value of […]

4 Retail Brands Driving Sales With Eye-Catching Social Video Ads

This article originally appeared on IBM’s THINK Marketing blog. Retailer marketers are no strangers to the impactful power of social video ads. This highly visual ad unit is the perfect medium for showing off products in a mobile-friendly, engaging way. In fact, Nanigans advertisers in the Americas  increased mobile video ad spend 20% quarter-over-quarter between Q3 and Q4 2016. How are retail advertisers using video ads on sites like Facebook, Instagram and Twitter to drive sales? Learn the innovative strategies […]

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Essential Resources for Social Video Advertising

Video’s dominance on social media shows no signs of letting up. This engaging, mobile-friendly medium is quickly becoming an advertising essential on social sites like Facebook, Instagram and Twitter. In fact, Facebook video ad budgets rose an astonishing 119% year-over-year between Q4 2015 and Q4 2016. There are many reasons why forward-thinking marketing teams are making video a key part of their advertising strategy. Find out what makes video such an appealing ad unit option by exploring the essential resources below. […]

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Travel Ads That Go the Extra Mile on Facebook, Instagram and Twitter

Ready for your social ad campaigns to take flight? Advertisers working in the travel industry have many creative options to help them increase bookings and sales. Here’s how to craft travel ad creative that will resonate with audiences on Facebook, Instagram and Twitter. Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Hotels.com drives home its deal Ads are more memorable when they’re single-focused. Trying to cram every benefit […]

3 Brands Driving Revenue Through Helpful Social Ads

Social ads are getting helpful! By offering useful advice and interesting tutorials, advertisers can demonstrate the importance of their company’s products or services. Because these ads provide value, viewers are motivated to click through in order to learn more. This strategy also helps ads fit in with organic content on sites like Facebook, Instagram and Twitter, making for a more appealing and less obtrusive viewing experience. Here are just a few businesses that are taking their ads to the next level […]