Menu

Tag : user acquisition

The Playbook: How To Launch a Global Mobile Game Campaign

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. We all know people who are addicted to Candy Crush and Slotomania. How did those games become so successful? In this episode of The Playbook, Erik walks through the 3 stages of a global mobile game campaign (acquisition, monetization, and retargeting), […]

Who’s Hiring In Growth Marketing: Turo, Hulu, PayPal

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Mobile Acquisition Specialist, Turo (California) Company Brief Turo is a car rental marketplace where travelers can rent […]

IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study]

I Got Games, or IGG, is a renowned developer and publisher of online games across mobile, PC, and browser platforms. 300 million people worldwide have played IGG’s games, from arcade and action genre games like Castle Clash to strategy games like Clash of Desert. While the company is well known in Asia, IGG has gained notoriety globally in recent years by extending its chart-topping games to more players worldwide and localizing titles in fifteen different languages. Setting a New Game […]

Who’s Hiring In Growth Marketing: 23andMe, GameStop, Newegg

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Senior Social Media Manager / Director, 23andMe (California) Company Brief 23andMe, Inc. is the leading personal genetics […]

The Playbook: LTV (A Tale of Two Shoppers)

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. This week, Lauren from New York emailed us with a question – “How do I get my ‘old media’ boss to understand LTV? Can you give me an example?” – and our host Erik Mansur fires back with “A Tale of […]