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Tag : user acquisition

Website Custom Audiences Enable Online Retailer to Achieve 3% CTR [Case Study]

Ad automation software can bring wonderful advantages to in-house marketers; time savings, scaling capabilities and easy analysis of data, both high-level and in-depth, are just the beginning. As a campaign strategy, Website Custom Audiences unite all three of these benefits. With WCAs, you only need to sync customer behavior on your site with your Facebook account once; the data will continue to feed as you receive new visitors. You don’t need to stop there, either — once your best customers […]

How to Scale a Facebook Campaign in 60 Days: The JackThreads Story

How does an ecommerce powerhouse make improvements to its existing in-house advertising program? JackThreads shares its experience how Nanigans Ad Engine helped in multiple ways, from bid management, scalable ad creation, and automated real- time reporting to a reduction in Cost Per New User Signup (CPS). In-House Advertising Initially, JackThreads used Power Editor to handle in-house ad campaigns. While this provided a base for them to run their Facebook advertising, concerns about maintaining efficient CPS over the long term provided […]

4 Ways App Developers Can Market for Mobile

A new mobile game hitting the app store can be like a pop singer landing a single on the Billboard 100; you have to start high and hype it quickly, or risk getting buried by the next big hit. In the app game industry, the general rule of thumb for launch marketing is a 15-day window; essentially, if you aren’t carried by word of mouth and advertising within that timeframe, you are out of luck. With time spent in apps […]

Facebook Advertising For Beginners: Best of Bundle

Nanigans may have a silly name, but we’re serious about our automated advertising solutions. Ad Engine is sophisticated software that delivers over one billion impressions a day backed by a complex bidding algorithm and predictive lifetime value tools. When it comes to strategy, our account managers have years of experience in setting up, testing and optimizing direct response campaigns on social media. However, they all started out as beginners at one point — and the world of advertising technology moves […]

Facebook Advertising Basics: User Acquisition [SlideShare]

Last week, Nanigans eCommerce Business Lead Carly Rogers gave a presentation at the Martin Trust Center for MIT Entrepreneurship. The audience was comprised of students beginning to pitch their fledgling startups to customers, so her talk focused on the basic tenets of real-time bidding via social media marketing: Although Carly’s slideshow was meant for advertising beginners, it lays the foundations for more complex marketing initiatives and serves as a reminder that user acquisition campaigns can also be used as a […]