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Tag : user acquisition

4 Ways App Developers Can Market for Mobile

A new mobile game hitting the app store can be like a pop singer landing a single on the Billboard 100; you have to start high and hype it quickly, or risk getting buried by the next big hit. In the app game industry, the general rule of thumb for launch marketing is a 15-day window; essentially, if you aren’t carried by word of mouth and advertising within that timeframe, you are out of luck. With time spent in apps […]

Facebook Advertising For Beginners: Best of Bundle

Nanigans may have a silly name, but we’re serious about our automated advertising solutions. Ad Engine is sophisticated software that delivers over one billion impressions a day backed by a complex bidding algorithm and predictive lifetime value tools. When it comes to strategy, our account managers have years of experience in setting up, testing and optimizing direct response campaigns on social media. However, they all started out as beginners at one point — and the world of advertising technology moves […]

Facebook Advertising Basics: User Acquisition [SlideShare]

Last week, Nanigans eCommerce Business Lead Carly Rogers gave a presentation at the Martin Trust Center for MIT Entrepreneurship. The audience was comprised of students beginning to pitch their fledgling startups to customers, so her talk focused on the basic tenets of real-time bidding via social media marketing: Although Carly’s slideshow was meant for advertising beginners, it lays the foundations for more complex marketing initiatives and serves as a reminder that user acquisition campaigns can also be used as a […]

Nanigans Review: 40% Lower CPAs, 76% Time Savings

Blue Mango Interactive — named as one of 2013′s best managed companies of medium and large enterprises in the Netherlands by Deloitte  – recently reviewed Nanigans, comparing our advertising automation platform, Ad Engine, to Facebook’s Power Editor. Author Dirk de Klein, Online Marketer at Blue Mango cited data points around how our tool drastically dropped CPAs month over month and delivered significant time savings in the process. Review: Nanigans Facebook advertising tool Setting up a large social advertising campaign with a wide range of […]

Nanigans Heads to Grow.co’s Mobile User Acquisition Unlocked Event

We were thrilled when Jay Weintraub, Founder of Grow.co got in touch with Nanigans about participating in this year’s Grow.co Mobile User Acquisition Unlocked Conference. Why were we so excited? Grow.co is the first conference of its kind, solely focused on customer acquisition and retention — two of Nanigans’ core focuses. Grow.co describes their Mobile Acquisition Unlocked Conference as “THE event where app marketers can learn the best strategies and tactics for app acquisition and retention,” and warns attendees this […]