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Tag : user acquisition

Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

Elex is a leading mobile game developer in China, and has made large-scale Facebook advertising a core strategy for growing revenues and expanding its loyal customer base. Elex’s top game, Clash of Kings, has consistently ranked among Google Play’s top five games by daily revenue in more than 80 countries around the world. To replicate the success of Clash of Kings with its new Magic Rush mobile game, Elex chose to use Nanigans advertising automation software to dramatically grow the […]

Anatomy of a Growth Marketer: Gina Han, Peloton

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. From its humble beginnings on Kickstarter to $100 million in funding last year, Peloton is gearing up to revolutionize at-home workouts. An addictive combination of cutting edge equipment, immersive live classes, and social networking has already prompted The New York Times to declare Peloton a “cult favorite.” What’s it like to work at a fast-growing, innovative fitness company? We asked Gina Han, Senior […]

Anatomy of a Growth Marketer: Evelyn Tong, Dashlane

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Dashlane is an award-winning and highly praised brand in the password manager and digital wallet space. Its simple yet advanced identity, security and payments solutions have attracted 4.5 million users worldwide and landed the company features in The New York Times, TechCrunch and Fast Company. What’s it like to market one of Google’s “best apps of 2015”? We asked Evelyn Tong, Senior Paid […]

The Playbook: User Value In Online Advertising

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. Your competitors are bidding aggressively on Facebook, Instagram and Twitter ads to acquire high-value customers. If you’re bidding towards cheap installs and email registrations, you may be missing out on a huge opportunity for revenue. In this episode, Senior Product […]

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Dynamic Product Ads Drive Strong Results For Facebook Advertisers

Facebook’s Dynamic Product Ads (DPAs) were launched a little over a year ago, but they’ve already proven to be an essential tool for digital marketers. This powerful retargeting solution enables advertisers to intelligently promote the most relevant products from their entire catalog on any device. Still deciding if you should try out DPAs for your business? Here’s all you need to know about how they work and how they’re increasing revenue for Facebook advertisers. What are Dynamic Product Ads (DPAs)? […]