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Tag : user acquisition

Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans Optimization

In the nine years since it was founded in 2006, Kabam has become one of the leading games companies in the Western world. While the company was founded as an online sports social network, in 2009 Kabam switched to being a social games company, producing one of the most popular strategy games ever to hit Facebook: Kingdoms of Camelot. Soon after, in 2011, the company began using Nanigans advertising automation software, understanding how important in- house control and dynamic optimization […]

InnoGames Boosts Forge of Empires Mobile Game Installs 150% on Facebook with Android Launch [Case Study]

Known for popular games like Tribal Wars 2, Elvenar, and Forge of Empires, InnoGames has attracted more than 150 million registered players since 2007. In the year that the company has been leveraging Nanigans advertising automation software, it has promoted five game titles to boost user acquisition and scale campaigns across desktop and mobile—both iOS and Android. What sets InnoGames apart from other game publishers is a specialty in strategy games with highly loyal fan bases. In fact, some of […]

Anatomy of a Growth Marketer: Nina Komm, Joss & Main

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time reporting to iterate on best-performing creative and copy as well as to identify under-performing campaigns. A seasoned performance marketing specialist is expected to wear many hats, and may be responsible for a significant percentage of spend (resulting in significant company growth). What’s […]

Scopely’s Proven Playbook for Unbeatable Mobile Game Advertising

Regardless of team size or genre, most mobile gaming companies will go through the same three stages when launching a title—from burst campaigns to monetization to a focus on user retention. For app developers with in-house advertising teams, hitting targets consistently throughout these three phases depends on access to advertising automation software that is flexible enough to accommodate goal pivots and robust enough to provide the integration necessary for performance analysis and optimization. Since July 2014, touchscreen entertainment brand Scopely […]

Anatomy of a Growth Marketer: Dae Son, DraftKings

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Boston is perhaps best known for its B2B tech and ecommerce offerings, but it may not surprise Red Sox, Patriots or Bruins fans to know that one of the biggest names in the local startup scene is DraftKings, a daily fantasy sports site with more than one million registered players and over $200 million in yearly prize payouts. Founded in 2012, […]