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Tag : user acquisition

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5 Vital Strategies For Improving User Acquisition With Twitter Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Whether you’re marketing an ecommerce app, game or business, Twitter ads make user acquisition easy. With the ability to target over 310 million monthly active users around the globe, your ads can reach a massive audience of potential customers. How can you convert Twitter users into loyal, valuable customers? Here are five strategies for success, and examples from advertisers who […]

Who’s Hiring In Growth Marketing: LendingTree, MasterClass, Redbubble

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Director, Paid Social Marketing, LendingTree (California) Company Brief LendingTree has fundamentally disrupted the mortgage industry making it much […]

The Playbook: Advertising With Lookalike Audiences

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. At the start of a fresh user acquisition campaign, most online marketers target toward keywords and interests on Facebook, Instagram and Twitter. However, once a campaign manager has enough data to identify the “best customers” (whether that’s app installers or product […]

Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

Elex is a leading mobile game developer in China, and has made large-scale Facebook advertising a core strategy for growing revenues and expanding its loyal customer base. Elex’s top game, Clash of Kings, has consistently ranked among Google Play’s top five games by daily revenue in more than 80 countries around the world. To replicate the success of Clash of Kings with its new Magic Rush mobile game, Elex chose to use Nanigans advertising automation software to dramatically grow the […]

Anatomy of a Growth Marketer: Gina Han, Peloton

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. From its humble beginnings on Kickstarter to $100 million in funding last year, Peloton is gearing up to revolutionize at-home workouts. An addictive combination of cutting edge equipment, immersive live classes, and social networking has already prompted The New York Times to declare Peloton a “cult favorite.” What’s it like to work at a fast-growing, innovative fitness company? We asked Gina Han, Senior […]