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Tag : user acquisition

Who’s Hiring in Growth Marketing: Heal, Graze, Bark & Co.

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Director of UA & Growth Marketing, Heal (Los Angeles) Company Brief Heal is a fast-growing health-tech start-up […]

Who’s Hiring In Growth Marketing: Square, TrueFacet, Crunchyroll

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: User Acquisition Specialist, Square (San Francisco) Company Brief We started with a simple idea – that everyone […]

How to Scale Lead Generation with Facebook, Instagram, and Twitter Ads [Free Guide]

Are you maximizing the power of Facebook, Instagram, and Twitter ads for lead generation? In a survey of marketers worldwide, 58% reported that increasing lead generation was their most important digital marketing strategy goal. The next highest priority? Increasing conversion rates. Attracting more of the right customers is clearly a challenge for all marketers. However, for those managing large-scale lead generation campaigns, advertising on Facebook, Instagram, and Twitter can be a highly effective solution. Each of the three platforms offers […]

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How Top Game Advertisers Launch, Measure, and Scale Campaigns with Nanigans

When the name of the game is growth, in-house advertising teams must arm themselves with the right tools for the job. Growing your mobile game’s user base and scaling ad spend on Facebook can go hand-in-hand when you take a profit-driven approach to user acquisition. There are a million moving pieces to any mobile game ad campaign, but three stages call for expert strategy and sophisticated technology: How are some top game developers approaching launching, measuring, and scaling their Facebook […]

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Why Mobile App Advertisers Need to Think Beyond the Install

For mobile app advertisers, the story doesn’t end after users hit the “install” button on an ad. Data-driven advertisers need to know what happens long after the install, and how their ad spend results in in-app revenue generating activity. Insights gleaned from actions within your app can help help you find more valuable customers, retain the users that you already have, better attribute value in your marketing mix, and ultimately accelerate growth at scale. The key to this knowledge lies […]