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Tag : user acquisition

How to Scale Lead Generation with Facebook, Instagram, and Twitter Ads [Free Guide]

Are you maximizing the power of Facebook, Instagram, and Twitter ads for lead generation? In a survey of marketers worldwide, 58% reported that increasing lead generation was their most important digital marketing strategy goal. The next highest priority? Increasing conversion rates. Attracting more of the right customers is clearly a challenge for all marketers. However, for those managing large-scale lead generation campaigns, advertising on Facebook, Instagram, and Twitter can be a highly effective solution. Each of the three platforms offers […]

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How Top Game Advertisers Launch, Measure, and Scale Campaigns with Nanigans

When the name of the game is growth, in-house advertising teams must arm themselves with the right tools for the job. Growing your mobile game’s user base and scaling ad spend on Facebook can go hand-in-hand when you take a profit-driven approach to user acquisition. There are a million moving pieces to any mobile game ad campaign, but three stages call for expert strategy and sophisticated technology: How are some top game developers approaching launching, measuring, and scaling their Facebook […]

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Why Mobile App Advertisers Need to Think Beyond the Install

For mobile app advertisers, the story doesn’t end after users hit the “install” button on an ad. Data-driven advertisers need to know what happens long after the install, and how their ad spend results in in-app revenue generating activity. Insights gleaned from actions within your app can help help you find more valuable customers, retain the users that you already have, better attribute value in your marketing mix, and ultimately accelerate growth at scale. The key to this knowledge lies […]

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Mobile Game Advertising Benchmarks: A Cheatsheet For Winning The Holidays [SlideShare]

New smartphones and tablets are at the top of many gift lists this holiday season. With so many new devices being unwrapped in just a few weeks, there’s a massive growth opportunity for mobile developers in one of the world’s most popular app categories: games. Throughout the year, the largest and most successful game developers rely on Facebook advertising as a critical engine of business growth. But during Q4, retailers tend to dominate the Facebook marketplace, driving up competition and […]

The Mobile Game Marketer’s Creative Playbook for Profit-Driven Holiday Advertising [Free Guide]

As millions of people unwrap new smartphones and tablets this holiday season, mobile game marketers are getting a gift of their own. With so many new devices coming online at the end of the year, game marketers have a tremendous opportunity to accelerate user and revenue growth on a global scale. What’s one reliable way to drive profitable growth in user acquisition during the holidays? Direct response advertising on Facebook, Instagram, and Twitter. Marketplace competition among game advertisers may be […]