Menu

Tag : user experience

Move Fast and Have a Vision: A Product Manager’s Guide

Building a product is similar to setting out on a mission; it involves picking a destination (objective) and researching the right route (validating your idea). Seasoned explorers will often ask each other for tips and advice; with software, it’s important that you listen to your customers if you already have them — and talk to as many people in your target market as possible — about what gaps your product will fill and how you will need to close them. […]

5 UX Priorities for a SaaS Future

Let’s face it – advertising technology is complex. From the technology that routes requests through myriad servers and exchanges in a matter of milliseconds to the sophisticated bidding algorithms that control spending to the tracking protocols that collect and organize conversion data, it’s a tangled web of systems and lingo that makes up an increasingly important part of the marketing ecosystem. At Nanigans, we pride ourselves on having a firm grasp on all this complexity. Our culture strongly encourages attacking […]