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Tag : UX

Move Fast and Have a Vision: A Product Manager’s Guide

Building a product is similar to setting out on a mission; it involves picking a destination (objective) and researching the right route (validating your idea). Seasoned explorers will often ask each other for tips and advice; with software, it’s important that you listen to your customers if you already have them — and talk to as many people in your target market as possible — about what gaps your product will fill and how you will need to close them. […]

Conversion Tools Go Self-Service on Ad Engine

Getting started using new software is generally not easy, especially when it comes to enterprise software. At Nanigans, we recently announced our move towards a self-service SaaS platform for in-house marketers and as a result, have been working to not only incorporate key UX principles into our design, but also ensure in-house marketers can set up Ad Engine themselves, without the help of a Nanigans account team. While we’ve always tracked conversions – and our optimization technology heavily uses data from […]