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Tag : VentureBeat

The Biggest Disruption in Ad Tech

This spring when we announced Nanigans commitment to SaaS, VentureBeat’s John Koetsier reached out inquiring about a comment our co-founder and CEO Ric Calvillo made regarding “the biggest disruption in ad tech.” Ric recently expanded on his comment in an interview with John, going in-depth to explain Nanigans focus on delivering more value to end advertisers through a SaaS platform enabling publisher-direct media buying – and in doing so, removing the media markup costs of traditional ad tech middlemen. An excerpt from […]

VentureBeat Takes a Deep Dive Into Mobile Game Monetization

In Q4 of 2013, Google Play games revenue grew 4X and iOS games revenue grew 2X year over year. The mobile games industry appears to be booming, but only a small percentage of app developers dominate a large piece of the pie. As part of an investigation into what separates smaller, less lucrative developers from the big players in the app world, our friends over at VentureBeat recently conducted a study of 176 global game developers. Among them, they have […]

South by Southwest

SXSW is Just the Beginning: Nanigans Heads West

It may have been a long, cold, bitter winter, but things are starting to heat up in the tech world. If you’re lucky enough to be headed to Austin, Texas for South by Southwest Interactive, make sure you say hey to our SVP of Business Development, Ben Tregoe, who will be discussing the impact of mobile and social advertising on customer engagement alongside industry heavies from Oracle Group on March 8. Since SXSW is far from the only game in town, […]