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Facebook To Roll Out Autoplay Video Ads In News Feed

Nanigans was featured in the Wall Street Journal article yesterday reporting that Facebook will offer autoplay video advertisements later this week, “We expect video to be more expensive,” says Dan Slagen, senior vice president of marketing for digital-marketing company, “but we’re going to see advertisers willing to pay.” In addition to making Facebook attractive to a larger group of advertisers, the ads will likely be priced higher than traditional display and text ads.” The world’s largest social network (1.19 billion […]

eMarketer’s 7 Social Media Ad Trends for 2014

2013 has been another incredible year for social media advertising with record Facebook revenues and the recent Twitter IPO. As we look to how social media advertising will evolve in 2014, eMarketer recently held a webinar revealing the top 7 Social Media Trends for 2014. Principal Analyst, Debra Aho Williamson, stated that 2014 will be the year of acceptance for social media advertising. More than ever before, U.S.marketers are committing budgets to social media advertising signaling a sea change for […]