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Tag : Website Custom Audiences

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Facebook’s Lookalike Audiences: The Key To Better ROAS

Wish all your customers behaved like your best customers? Believe it or not, this dream can become a reality thanks to Facebook’s Lookalike targeting capabilities. Here’s all you need to know about Lookalike Audiences on Facebook and Instagram, and how they can help you increase your return on ad spend (ROAS) by delivering your ads to the most qualified audiences. What are Lookalike Audiences? Lookalike Audiences allow you to push your ads to new people who are likely to be […]

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Dynamic Product Ads Drive Strong Results For Facebook Advertisers

Facebook’s Dynamic Product Ads (DPAs) were launched a little over a year ago, but they’ve already proven to be an essential tool for digital marketers. This powerful retargeting solution enables advertisers to intelligently promote the most relevant products from their entire catalog on any device. Still deciding if you should try out DPAs for your business? Here’s all you need to know about how they work and how they’re increasing revenue for Facebook advertisers. What are Dynamic Product Ads (DPAs)? […]

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How To: Turn A Low-Performing Digital Ad Campaign Around

Face it: not every social media ad campaign will be a runaway success. But just because marketers aren’t rolling in revenue every time they run an ad doesn’t mean they aren’t getting value from the experience. In fact, smart marketers often use results from less-than-stellar campaigns to optimize future iterations. So if your ad campaign is a flop, focus on the following: 1. Refine Your Targeting When an ad isn’t generating clicks, the creative components may not be at fault; […]

The Definitive Facebook Advertising Checklist for Beginners

This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help you go from a novice to social marketing master.       Related Posts: Online Advertising Acronyms And Terms Glossary 5 Trends Fueling Facebook Advertising In 2016 3 Reasons […]

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3 Reasons Why Marketers Must Retarget Their Social Ads

If you’re running ads for your business on Facebook or Instagram, retargeting is not optional — it’s a requirement if you want to ensure that you’re delivering your ads to the best possible audiences and capturing revenue growth opportunities before your competition snatches them up. While there are many ways that retargeting can benefit your business, we’ve compiled the following three advantages (and actionable retargeting strategies) that your company can’t afford to ignore. 1. Catch the attention of lapsed or […]