Tag : Website Custom Audiences

Takeaways From Travel Weekly’s 2015 Consumer Trends Report

Each year, Travel Weekly explores the shifting tides of the industry in its consumer trends report. The report shares important factors that travel-related companies should be aware of in order use the best possible messaging in order to reach customers. Here are just some of the highlights from that report, and how we recommend optimizing that information to make your advertising as unforgettable as the journeys your customers will take. Making the journey from mobile to desktop Multiple devices come […]

3 Ways Facebook Carousel Link Ad Spending is Evolving

Originally called Multi-Product Ads, Carousel Link Ads were recently expanded with some additional functionality designed specifically for direct response-focused advertisers.  This includes better support for mobile app advertisers, and the ability to include deep links within the unit to point users to certain areas of an app or website, post-click. These units have received a lot of attention from clients here at Nanigans, and we’ve observed some notable trends in terms of how advertisers are defining the market. 1. Performance […]

How Facebook Advertising Will Help Online Retail Hit $2 Trillion in 2017

Bolstered by millennial mania over mobile and the rise of extremely targeted search and social media advertising, online retail has become a booming business that is forecasted by eMarketer to bring in $2 trillion in worldwide sales by 2017. As the ecommerce movement gains steam, brands must differentiate themselves to keep a competitive edge. From brick and mortar/online hybrids to limited time sale memberships, here’s how Facebook advertising is fueling the growth of these new retail players. Pure Play There […]

How to Prepare Your Holiday Advertising For Social Media, Part 1

Have you started thinking about your holiday campaigns yet? According to the latest Think With Google survey, more than half of holiday shoppers say they’ll begin researching gifts before Thanksgiving — with 26% starting before Halloween (read: now). If you’ve been focusing on marketing pumpkins instead of sugar plums, don’t worry — we’ve outlined three steps for planning your holiday ad spend. In Part One of this three-part series, we’ll discuss how you can apply key takeaways from last year’s […]

Website Custom Audiences Enable Online Retailer to Achieve 3% CTR [Case Study]

Ad automation software can bring wonderful advantages to in-house marketers; time savings, scaling capabilities and easy analysis of data, both high-level and in-depth, are just the beginning. As a campaign strategy, Website Custom Audiences unite all three of these benefits. With WCAs, you only need to sync customer behavior on your site with your Facebook account once; the data will continue to feed as you receive new visitors. You don’t need to stop there, either — once your best customers […]