Menu

Tag : Website Custom Audiences

How to Apply the Conversion Funnel to Your Facebook Ad Campaigns

Any marketer or salesperson worth his or her salt is well-acquainted with the “marketing funnel” (sometimes called the “purchase funnel”), a system for categorizing leads based on where they stand in the buying process and delivering content or calls-to-action accordingly. What you say to someone unacquainted with your brand is, of course, very different from the messages you would send to someone with 15 of your items in his abandoned shopping cart. But, even for marketers who are thoroughly familiar […]

Leverage Conversion Events Using Behavioral Audience Retargeting

One of the mainstays of retargeting is showing a visitor relevant content based on their visit history. This relevance is the key to conversion and why so many advertisers strongly incorporate retargeting into their advertising mix. Retargeting not only captures intent and interest, but triggers relevant content at just the right time. Many retargeting groups are created around a visitor’s browsing history, such as “visited specific product page within the last 21 days.” As a result, next time that user […]

Bring Your Customers Back With Website Custom Audiences

The opportunity – and challenge – of social media advertising is its massive reach. As a performance marketer, you have millions of people to communicate with; what do you say, and who do you say it to? We love Facebook for its huge user base (1.3 billion and counting) and the opportunity it represents for brands looking to boost user acquisition and re-engage current clients. The pool of potential customers is enormous, but it gets much less overwhelming when you […]

7 Ways to Reach New Customers Using Lookalike Audiences

Lookalike audiences are a powerful way of targeting people that are similar to current customers. As Facebook describes it, “Lookalike audiences let you reach new people who are likely to be interested in your business because they’re similar to a customer list you care about.” This targeting capability provides a powerful way to reach potential customers who are more likely to convert based on their interests in similar products or services. There are two main ways to use a lookalike […]

Using Website Custom Audiences to Make the Most of the NCAA March Madness Tournament

The March Madness tournament is now well underway. As teams begin to compete to make it into the third round of final 32 teams, it reminds us as marketers and genuine fans of our alma maters, there are significant opportunities to reach out to like-minded fans. Facebook is the ideal platform to reach out to this base of users due to the all of the advanced targeting and interest information. However, beyond the deep interest targeting – using Website Custom […]