Menu

Tag : Website Custom Audiences

Featured Image - Fix Failed Ad Campaigns

How To: Turn A Low-Performing Digital Ad Campaign Around

Face it: not every social media ad campaign will be a runaway success. But just because marketers aren’t rolling in revenue every time they run an ad doesn’t mean they aren’t getting value from the experience. In fact, smart marketers often use results from less-than-stellar campaigns to optimize future iterations. So if your ad campaign is a flop, focus on the following: 1. Refine Your Targeting When an ad isn’t generating clicks, the creative components may not be at fault; […]

The Definitive Facebook Advertising Checklist for Beginners

This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help you go from a novice to social marketing master.       Related Posts: Online Advertising Acronyms And Terms Glossary 5 Trends Fueling Facebook Advertising In 2016 How To: […]

featured image - reasons marketers must retarget

3 Reasons Why Marketers Must Retarget Their Social Ads

If you’re running ads for your business on Facebook or Instagram, retargeting is not optional — it’s a requirement if you want to ensure that you’re delivering your ads to the best possible audiences and capturing revenue growth opportunities before your competition snatches them up. While there are many ways that retargeting can benefit your business, we’ve compiled the following three advantages (and actionable retargeting strategies) that your company can’t afford to ignore. 1. Catch the attention of lapsed or […]

Featured Image - Lead generation Q1

4 Creative Tips For Lead Generation Advertising In Q1

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. January is lead generation’s time to shine. This time of year is perfect for lead gen marketers and app developers to amplify their social ads. Retailers are no longer dominating bidding with their holiday shopping ads, leading to a less competitive market. The new year also means a fresh start for your audience; plenty of people are looking to make […]

How Dynamic Product Ads Have Transformed Retargeting on Facebook [Study]

Dynamic Product Ads are one of the most advanced retargeting options on Facebook. They enable retailers to promote highly personalized, engaging ads to each individual customer, while intelligently pulling from real-time information on available product inventory, shopper behavior, and more. Since the goal of retargeting is to bring back previous shoppers to drive more purchases or signups (and ultimately more revenue), advertisers are always looking for new opportunities to scale performance. While retargeting Facebook ads using Website Custom Audiences to […]