Tag : Website Custom Audiences

featured image - email social ads ecommerce

Email Marketing and Facebook Advertising: The Unbeatable Ecommerce Power Couple

If you’re not linking your social media advertising with your email marketing efforts, you’re missing out on a powerful opportunity to generate greater ROI. With average revenue per email down nearly 15% and order value down nearly 12% year over year, a cross-channel marketing approach is more important than ever. Here are just a few ways to regain customer reach and increase campaign impact with a dynamic ecommerce strategy. Let Your Email List Guide Your Ad Targeting If a customer […]

Target featured image - Retargeting Ad Campaigns

3 Easy Retargeting Tricks That Will Grow Your Advertising Revenue

If you’re not incorporating retargeting capabilities into your Facebook ad campaigns, you’re missing out on a massive opportunity to grow your revenue by reaching and re-engaging consumers that have interacted with your brand. Because Nanigans and Facebook offer a variety of tools that lend themselves to retargeting, like Dynamic Product Ads (DPAs), Facebook Exchange (FBX), and Website Custom Audiences (WCAs), you have plenty of opportunities to include retargeting in your Facebook advertising strategy. To help you get started, we’ve compiled […]

Takeaways From Travel Weekly’s 2015 Consumer Trends Report

Each year, Travel Weekly explores the shifting tides of the industry in its consumer trends report. The report shares important factors that travel-related companies should be aware of in order use the best possible messaging in order to reach customers. Here are just some of the highlights from that report, and how we recommend optimizing that information to make your advertising as unforgettable as the journeys your customers will take. Making the journey from mobile to desktop Multiple devices come […]

3 Ways Facebook Carousel Link Ad Spending is Evolving

Originally called Multi-Product Ads, Carousel Link Ads were recently expanded with some additional functionality designed specifically for direct response-focused advertisers.  This includes better support for mobile app advertisers, and the ability to include deep links within the unit to point users to certain areas of an app or website, post-click. These units have received a lot of attention from clients here at Nanigans, and we’ve observed some notable trends in terms of how advertisers are defining the market. 1. Performance […]

How Facebook Advertising Will Help Online Retail Hit $2 Trillion in 2017

Bolstered by millennial mania over mobile and the rise of extremely targeted search and social media advertising, online retail has become a booming business that is forecasted by eMarketer to bring in $2 trillion in worldwide sales by 2017. As the ecommerce movement gains steam, brands must differentiate themselves to keep a competitive edge. From brick and mortar/online hybrids to limited time sale memberships, here’s how Facebook advertising is fueling the growth of these new retail players. Pure Play There […]