New social ad opportunities require new technology.
Every second the Ad Engine delivers 22,000 Facebook ad impressions. Built from the ground up to introduce performance advertising to Facebook, over 100 large-scale advertisers license the Ad Engine software or leverage our managed service offering.
Multivariate Creative Testing
Nanigans identifies the best performing creative for each target audience segment by rapidly testing thousands of ad titles, descriptions, and images. Our proprietary ad builder is fully-integrated with the Facebook Ads API, which makes ad creation and iterative testing a snap.
We can work with your existing ads or our in-house creative team can develop creative tailored to your campaigns. You will have complete control over creative approval to ensure that all ad copy and imagery is consistent with your brand guidelines.
Targeting & Keyword Suggestions
Nanigans delivers high-quality customers by targeting the Facebook users most likely to drive conversions for your product or service. We deliver tens of millions of these conversion events on behalf of our advertisers each month.
Nanigans also offers behavioral targeting tools to identify keywords and interests that perform well in meeting your application, website or business’ goals. Whether your best customers are women from Wichita or teens from Tokyo, our demographic targeting tools will find them and more like them.
Custom Bid Management Algorithms
Core to its success, Nanigans offers proprietary automated Facebook bidding and optimization algorithms that continuously update to drive maximum conversions within your set budget. These customizable algorithms allow advertisers to bid and optimize toward downstream user engagement and goals that occur days or even weeks after the initial Facebook ad is clicked.
Advertisers have the flexibility to assign value and optimize toward any number of these downstream goals, such as installs, Likes, tutorial completions, registrations, email subscribes, viral referrals, add-to-carts and purchases.
Advanced Reporting & Analytics
Advertisers login to Nanigans to access robust reports and analytics detailing the performance of their campaigns. View high-level dashboard reports or granular line-item data on creative, audience and campaign levels.
Discover which campaigns drive conversions, which audiences respond to your marketing message, monitor trends in your spend, adjust your budget, or pause campaigns any time of day, any day of the week. All reports can be downloaded for import into Excel and other analytics applications.