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Who’s Tuning In to f8 Live?

Written by: Cheryl Morris, VP Marketing

Yesterday morning changes to Facebook’s News Feed went live. Whether you love the changes or hate them, there are more — and likely more dramatic — Facebook updates and announcements slated for today. Rumors have been circling for weeks about the additional product announcements that Facebook will make at their annual f8 Developer’s Conference, which kicks off in a half hour (12:30pm EST, 9:30am PST).

We were curious about who is most interested in catching the live streaming of f8, so we dove into our Facebook advertising platform’s campaign data.

f8 Interest by State

The below map shows relative US interest in f8 on Facebook. The darkest blue states represent 5% or more of US interest in f8 on Facebook, with lighter blue states representing less interest. Combined, just four states represent over 50% of Americans interested in f8: California (33%), New York (9%), Florida (6%) and Texas (6%).

f8 Interest by State

States with the least interest in f8 tend to be in middle America and the Northwest: Alaska, Delaware, Mississippi, Montana, North Dakota, South Dakota, Vermont, West Virginia, and Wyoming — with each representing 0.1% of Americans interested in f8.

To view the exact state percentages, click the map image or visit the map directly on OpenHeatMap where we uploaded our data.

f8 Interest by Age

Interest in f8 declines with age, with those over 45 years old representing just 10% of Americans interested in f8 on Facebook. Gen X and Y represent the largest interest age ranges, with those between the ages of 13 and 24 representing 36% of interest and those between the ages of 25 and 34 representing 31% of interest.

f8 interest by age range

f8 Interest by Gender

By drilling into gender, we learn that over two times the number of males are interested in f8 than females on Facebook. (“Unspecified” refers to those Facebook users who do not list gender in their profile information.)

f8 interest by gender

Does anything surprise you about the data? Let us know in the comments!

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