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Who’s Most Obsessed with iOS 5 and the iPhone 4S on Facebook?

Written by: Cheryl Morris, VP Marketing

This week has been a long time coming for Apple fanboys and fangirls across the world. Today marks the release of iOS 5 — the next major update of Apple’s software for iPhone, iPod and iPad — and this Friday, October 14th marks the date when the new iPhone 4S hits shelves across the nation. With the greatly anticipated iOS 5, Apple touch device owners will enjoy a new feed and center for notifications, an improved camera app with cropping and editing features, a Newsstand, PC- and wire-free syncing, free messaging between iOS owners, iCloud and much more. And the new iPhone 4S features 7x faster graphics, an 8 megapixel camera, 1080p video recording, iCloud integration, a voice driven personal assistant (Siri), a faster processor, and longer browsing and battery time.

The iPhone 4S and iOS 5 were formally revealed at Apple’s “Let’s Talk iPhone” event held in Cupertino last week (watch the keynote here). We were curious about who is interested in iOS 5 and the iPhone 4S on Facebook, so we dove into our Ad Engine‘s campaign data:

Most iPhone Obsessed States


The above map shows the fraction of each state’s population who touts interest in the iPhone on Facebook. The darker blue states represent the greatest obsession, with New York (2.4%), New Jersey (2.4%), Louisiana (2.3%), Connecticut (2.3%)

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