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Nanigans Announces San Francisco Expansion

Written by: Cheryl Morris, VP Marketing

Leading Facebook® Ads API Developer Increases Service to Existing Clients and Expands Presence in Key Market

BOSTON, Mass. – December 7, 2011 (BusinessWire)Nanigans, Inc., a Facebook® Ads API developer and technology company focused on helping marketers maximize the effectiveness of Facebook ads, today announced the opening of a new office in San Francisco.

The expansion reflects Nanigans’ ongoing investment and commitment to customer service and growing demand from companies operating in the region. The office also positions Nanigans in closer proximity to Facebook, working to foster product innovation using the Facebook Ads API.

“Our decision to open a San Francisco office was driven by our focus on delivering unparalleled service to our advertising partners and our continued commitment to Facebook,” explained Ric Calvillo, CEO of Nanigans. “This office enables us to increase our client service levels alongside facilitating our business development and partnership efforts with companies based on the west coast. We look forward to strengthening our presence in this key market in 2012.”

Nanigans is engaged with clients and partners across multiple sectors in the region, including gaming, retail, media and entertainment as well as advertising agencies. The San Francisco office will enable the company’s ad operations and client services teams to provide in-person platform training, transfer Facebook ad optimization knowledge, and ultimately deliver more effective Facebook advertising campaigns.

Nanigans’ Ad Engine™ platform manages large-scale Facebook ad campaigns for over two hundred companies across the globe. The San Francisco office opening follows rapid 2011 growth, with the company’s Ad Engine serving on average 10,000 Facebook ad impressions each second during the third quarter.

The Nanigans San Francisco office is located at:

795 Folsom Street, 1st Floor
San Francisco, CA 94197

About Nanigans, Inc.

Nanigans offers a fully automated advertising solution developed using the Facebook Ads API. The company’s Ad Engine™ platform automates the labor-intensive process of managing large-scale Facebook advertising campaigns, measuring beyond the click to meet goals across the full marketing funnel: from driving Likes and App installs to word-of-mouth referrals and repeat purchases. Founded in 2010 and backed by Avalon Ventures, over 200 companies leverage the company’s platform. Nanigans is located in the heart of downtown Boston, has 40 employees and is growing rapidly. To learn more, visit:

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