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Nanigans Closes 2011 with Explosive Growth

Written by: Cheryl Morris, VP Marketing

Company Achieved 1600% Growth in Facebook Ad Spend; Cements Leadership Position in Facebook Marketing API Technology 

BOSTON, Mass. –- January 31, 2012 (BusinessWire) — Nanigans, Inc., a Facebook® Ads API developer focused on helping marketers maximize ROI from their Facebook advertising campaigns, today announced details of their corporate momentum and growth achieved in 2011. With marketers increasingly turning to Facebook, Nanigans’ Ad Engine™ served over 175 billion Facebook ad impressions during the year.

Through its software built on the Facebook Ads API, Nanigans enabled more than 700 large-scale Facebook ad campaigns domestically and internationally in 2011, with customers spanning sectors from e-commerce, social gaming, media and entertainment to brand marketers and advertising agencies. In terms of the volume of Facebook ad spend managed by the Nanigans Ad Engine, the company averaged a 52% monthly growth rate – cumulatively, an increase of 1600% over 2010.

“2011 was a year of validation for both the Facebook advertising marketplace as well as our software platform,” explained Nanigans’ CEO Ric Calvillo. “Marketers across the globe, and beyond early adopters, have embraced Facebook as a mainstream media platform. Our resulting growth positions us as a leader in the market in terms of both scale and innovation. We look forward to continuing to innovate and grow alongside the Facebook ecosystem and our advertising partners’ needs in 2012.”

Nanigans’ Ad Engine optimizes marketers’ Facebook ad spend to meet specific user behavior goals both on and off Facebook, such as driving Page Likes, App installs, registrations, in-App actions, viral referrals as well as purchases. The company delivered over 215 million of these post-clickthrough actions in 2011 – on average over 7 actions per second.

About Nanigans, Inc.

Nanigans offers a fully automated advertising solution developed using the Facebook Ads API. The company’s Ad Engine™ platform automates the labor-intensive process of managing large-scale Facebook advertising campaigns, measuring beyond the click to meet goals across the full marketing funnel: from driving Likes and App installs to word-of-mouth referrals and repeat purchases. Founded in 2010 and backed by Avalon Ventures, over 100 companies leverage the company’s platform. Nanigans is located in the heart of downtown Boston, has 45 employees and is growing rapidly. To learn more, visit:

Facebook® is a registered trademark of Facebook, Inc. 

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