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Facebook Names Nanigans ‘Strategic Preferred Marketing Developer’

Written by: Cheryl Morris, VP Marketing

Nanigans Earns Exclusive Distinction of Excellence from Facebook Based on Strategic Alignment and Growth Potential with Facebook

September 20, 2012, BOSTON – (BUSINESS WIRE) – Nanigans, Inc., developer of market-leading Facebook advertising software, has been named a Strategic Preferred Marketing Developer (PMD). This exclusive program provides Nanigans access to Facebook alpha and beta products, co-development of product planning and go-to-market strategies, improved business support, and priority access to Facebook product and engineering teams.

Nanigans began developing its Ad Engine™ software using the Facebook Ads API in early 2010. The company was named a PMD qualified in ads when the base PMD Program initially launched in May 2012. Today, in recognition of their market-leading software and strategic alignment with Facebook, Nanigans has earned the exclusive distinction of Strategic PMD.

“We’re honored to be named a Strategic Preferred Marketing Developer, the highest distinction of excellence Facebook has offered to its marketing developers,” shared Ric Calvillo, co-founder and CEO of Nanigans. “We look forward to continuing to develop software that maximizes value from the Facebook advertising ecosystem, helping our advertising partners measure and optimize their Facebook ad spend for lifetime customer value.”

Nanigans’ Ad Engine delivers over 2 billion Facebook ad impressions every day and manages nine-figures of Facebook ad spend annually. The Ad Engine empowers large-scale performance advertisers on Facebook in sectors such as ecommerce, social gaming, travel and financial services with programmatic media buying, lifetime ROI optimization and full transparency into campaign data and decisioning logic. Consistently early to market with Facebook’s latest advertising products, in the last 90 days Nanigans has announced support for Facebook Exchange, sponsored results in the Facebook search typeahead, Facebook homepage ads and sponsored stories, and Facebook mobile ads and sponsored stories.

This exclusive Strategic PMD title signifies Facebook’s commitment to continuing to build a relationship with Nanigans forged in mutual value creation.

Facebook is a registered trademark of Facebook, Inc. ®

About Nanigans, Inc.

Nanigans develops market-leading Facebook Advertising software. The company’s Ad Engine™ platform automates the labor-intensive process of managing and optimizing large-scale Facebook Advertising campaigns to maximize ROI. Chosen by leaders in social gaming, e-commerce, technology and financial services, every day Nanigans delivers over 2 billion Facebook Ad impressions that drive over 2 million performance events such as installs, registrations and purchases.

Founded in 2010 and backed by Avalon Ventures, Nanigans is located in the heart of Boston, has more than 60 employees and is growing rapidly. To learn more, visit:

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