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Nanigans Expands to Europe with New London Headquarters

Written by: Laurie Cutts, Director of Marketing

Leading Facebook® Strategic Preferred Marketing Developer to accelerate Facebook performance advertising in key market

London, UK —Nanigans, Inc., the lifetime value based advertising technology company, today announced the opening of a European headquarters to support their rapidly growing international business. The expansion reflects the company’s passion for unparalleled customer service as well as its interest in pursuing growing opportunities from companies operating in the region.

“With our industry-leading position in the United States, expansion into Europe is a natural progression,” said Ric Calvillo, CEO of Nanigans.  We’ve seen strong demand from clients across multiple sectors in the region, from retail to gaming.   Of course it is very important to Nanigans that we provide the same level of expertise and support for our European customers, which has been at the core of our success in North America.”

The London office opening follows a series of key milestones for Nanigans since its inception in 2011 including a recent round of $5.8 million in Series A.1 funding, a 120%, increase in headcount, a doubling of its customer base and a 6x expansion in revenues.

Nanigans is offering its unique Facebook advertising platform to marketers across all European countries. The company has scaled complex global Facebook advertising campaigns with spend as high as one million dollars a day.  The London office will enable the company’s ad operations and client services teams to provide in-person platform training and optimisation expertise to help clients focus and scale on revenue.  Nanigans manages Facebook ad campaigns for more than 200 companies across the globe including Ebay, Fab, Social Point, Vistaprint and Wooga.

“Nanigans’ Facebook advertising solution allows the Vistaprint team to effectively find and acquire profitable customers at scale,” said Matthew Trattles, head of online display and social media at Vistaprint.  “We’ve gained valuable insights into our customers throughout the path to purchase, which has enabled us to better understand the impact of our Facebook advertising investment.”

The company’s expansion into Europe will be led by Will Ashton, a 10-year veteran of digital media and social advertising platform technology companies.  Will has previously managed successful operations in Europe for Google’s search advertising group and for social media advertising company, Alchemy Social, later acquired by global credit and marketing services giant, Experian.

Nanigans offers the only advertising platform that measures, predicts and optimises ad spend for lifetime ROI. By harnessing the power of lifetime value to inform more intelligent and efficient media buying, the company is moving the industry away from buying on a cost-per-click and cost-per-action basis to a true ROI basis.

To learn how licensing Nanigans’ lifetime ROI-based advertising platform can help your company acquire profitable customers, contact us.

® Facebook is a registered trademark of Facebook, Inc.

About Nanigans, Inc.

Nanigans’ Ad Engine software platform helps advertisers maximize the effectiveness of their social and mobile advertising by appointing ROI (return on investment) and predictive LTV (lifetime value) based algorithms to advertising campaigns at scale. Founded in 2010 and backed by Avalon Ventures, Nanigans manages over 9-figures of annual ad spend across 200 advertisers. To learn more, visit:

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