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Evolution in Mobile Advertising [SlideShare & eBook]

Written by: Cheryl Morris, VP Marketing

The world of mobile advertising has been completely turned on its head — all in an incredibly short period of time. How can you ensure you haven’t already been left behind? Be in the know about about the three driving forces of change in mobile advertising:

  1. Targeting is no longer inferred or limited to non-personal data. Instead, we have identity and a vast set of targeting paramaters to chose from.
  2. Creative is no long limited to tiny, invasive banner ads. Instead, we have native ad products that take up nearly the entire screen and act like content.
  3. Media buying is no longer limited to proxy metrics like CPA. Instead, we can measure, attribute and optimize for true ROI.

Download our complimentary ebook to understand the evolution:

Download the eBook

We also walkthrough the evolution in the below presentation, which was given at MITX’s “Demystifying Mobile Marketing” conference at the Federal Reserve Bank of Boston:

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