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Performance Marketing Technology Leader Extends its Predictive Lifetime Value SaaS Platform to Agencies, Trading Desks and Digital Vendors Worldwide
August 22, 2013 – Boston, Mass. (BUSINESS WIRE) – Nanigans, Inc., the predictive lifetime value company offering Software-as-a-Service (SaaS) for social and mobile performance marketing at scale, announced today the launch of a value-added reseller (VAR) program.
The VAR program enables advertising agencies, trading desks and other digital vendors to benefit from Nanigans’ three years of research and development into predictive lifetime value based bidding and optimization algorithms. Nanigans’ platform has driven more than 1.5 billion conversion events on behalf of the world’s largest performance marketers, resulting in success stories such as acquiring customers with 10X greater purchasing intent and 2X higher lifetime value.
Three industry leaders were announced today as partners in the program, including results-driven integrated digital marketing firm AMP Agency, data-driven digital agency Merkle, and the leading real-time programmatic media trading desk Varick Media Management (VMM).
“One of the most critical pieces to moving forward with a VAR program was partnering with companies who shared our commitment to both excellence in data-driven marketing and delivering measurable return and transparency to customers,” explained Ric Calvillo, co-founder and CEO of Nanigans. “We’re excited to formally launch a VAR program with these first-class partners, and are equally excited to make our predictive lifetime value SaaS platform available more rapidly to marketers worldwide.”
Nanigans’ SaaS platform automatically measures, predicts and optimizes ad spend for lifetime value across social and mobile, empowering marketers to maximize the effectiveness of their advertising budgets by acquiring and remarketing to high-value, lifelong customers.
“Facebook is one of the most disruptive direct response channels of our time, and Nanigans has held an unwavering focus from the onset on measuring and predicting true return and revenue from the channel,” shared Megan Pagliuca, GM & VP Digital Media at Merkle. “We look forward to leveraging their market leading platform to further our efforts and continued leadership in data driven marketing.”
“Everyone knows the opportunity for marketers to engage consumers on Facebook is tremendous. But to capture that opportunity efficiently, the ability to target and message to consumers at a very granular is critical,” explained Josh Pike, SVP at AMP Agency. “Nanigans’ workflow and advanced targeting capabilities allow AMP the ability to achieve strong performance at a high degree of scale.”
“Proven performance and granular analytics are what sold us on working with Nanigans,” said VMM’s President, Paul Rostkowski. “Nanigans’ platform is flexible, providing our traders full control over the execution of a campaign. We’re excited to expand and better our social offering with this new partnership.”
Nanigans is a Facebook Strategic Preferred Marketing Developer with access to both the native Facebook Ads API and Facebook Exchange.
About Nanigans, Inc.
Nanigans is pioneering the next evolution in media buying with its predictive lifetime value SaaS platform for performance marketing. Transforming customer acquisition and remarketing at scale, Nanigans’ Ad Engine™ is the only platform that measures, predicts and optimizes ad spend for lifetime ROI across social and mobile. Chosen by more than 200 of the world’s leading performance marketers in retail, travel, gaming and more, Nanigans is backed by Avalon Ventures and has over 100 employees in offices across Boston, New York City, San Francisco and London.
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