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Worried about your campaign performance on Facebook? Has your campaign become stale? When was the last time you thought about any of the following? What about all of the following working together to impact your overall campaign? The truth is, marketers rarely take the time to think about their campaigns from a strategic perspective, so bust out of your day-to-day grind for a few minutes and consider if any of the following could be beneficial to the success of your current campaign.
Enough? Probably for now. While any list like this can be added to, it’s a good place to start if you’re feeling paralytic. If you think you’re covered on all of them then great work, but a good way to think about what a perfectly targeted campaign looks like is as follows: every user is unique in their own way/shape/form. By that logic, each user should have their own unique experience from first impression to sale to lifetime value. Can you say that about your campaign? If not, then you have improvements waiting to be made.