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After a disastrous 2012 season, the Boston Red Sox have returned to the World Series for the third time since their historic 2004 victory over the St. Louis Cardinals. By comparison, the Cardinals had a victorious 2011 that nearly repeated itself in 2012–they still reached Game 7 of the NLCS. With the Red Sox and the Cardinals tied for the best record (97-65) in Major League Baseball, competition will be fierce to determine which team will be the next world champion.
Always interested in how the real-world trends are reflected both offline and online, Nanigans looked toward our Ad Engine platform to see how the Red Sox and the Cardinals stacked up against each other on Facebook. As Boston sports fans, it was exciting to see that the Red Sox knocked it out of the park compared to the Cardinals in terms of overall reach on Facebook (although that was somewhat expected given the Red Sox’s greater national presence).
Check out the stats below highlighting some key differences between the two teams on Facebook!
As was mentioned above, the Red Sox saw more than twice the overall reach than the Cardinals on Facebook.
Despite an early win by the Sox over the Cardinals (8-1) on Wednesday night, the series is far from over. The Nanigans team is headed out to watch Game 2 tonight to root for the Red Sox; who are you rooting for? Go Sox!