menu close
menu close
back to Insight Page

Are you using video in your holiday campaign?

Written by: Tricia Chang, Product Manager

If you want to make a splash this holiday season, you have to start now. The biggest shopping days of the year will be here before you know it.

With so many holidays and so little time, your marketing strategy needs to include campaigns that will leave an impression…and video does just that.

Video is one of the most powerful marketing tools for growth available. As people increasingly use different devices to make eCommerce purchases, the ability to use video as a medium to acquire new customers, re-engage existing ones and nurture middle-of-the-funnel fans will provide a strategic advantage over the competition.

Putting that video in front of a large social audience makes the strategy even more effective. Video, by way of medium, gives brands an easy way to connect with consumers on a deeper level by injecting brand voice, adding life, and educating consumers in a visual manner. With the holidays around the corner, it will be even easier to identify with your audiences using a targeted seasonal message. By employing Ad Engine, you can then share that targeted message with a specific social community.

At Nanigans we understand the importance of video and have made great strides in our product to support Facebook’s Unpublished Page Post – Video ad type. Just log into Ad Engine today to create your holiday UPP-video ad and upload your video (make sure the video is less than 15 seconds long, does not exceed 55MB in size and is in an mp4 format). Then upload your ad copy, your preview image (the image that shows prior to video play), and choose your target audience(s) and destination.

Don’t miss the biggest opportunity to stand out this holiday season. Get a head start on your holiday campaign and attract, interact and convert audiences with UPP-Video today.

next post

But wait, there's more

Join Our Newsletter