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The television was the first screen to enter living rooms, and then came computers, cell phones and smartphones. The age of TV audiences’ sole focus being on the show in front of them is over; now audiences are using their computers, smartphones and watching TV simultaneously. According to a study reported on by Fast Company, 81% of Americans use their smartphone and TV concurrently; what was the most popular activity for smartphone users while watching TV? Social networking. 44% of tablet owners and 38% of smartphone users visited a social media site. Enter Facebook. In a report conducted by Nielson, one in four 18-24 year olds are going Facebook while watching a given TV network during primetime and one in three 25-34-year-olds are on Facebook while simultaneously watching TV.
The multi-screen interaction and combination of being on Facebook and watching TV provides a huge opportunity for advertisers. Here are a couple of statistics and takeaways to show the potential:
This is only the beginning of the multi-channel ad strategy; As Carolyn Everson, the VP of Global Marketing Solutions at Facebook so eloquently said, “it’s not a question of TV versus Facebook. I think we’re at a stage where the conversation is really TV plus Facebook.” Facebook and television should be looked at complimentary mediums to reach consumers.
Interested in learning how Nanigans can help improve your ROI on Facebook? Contact us today!