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Facebook Case Study: Rosetta Stone

Written by: Laurie Cutts, Director of Marketing

Rosetta Stone:

The best technology-based solutions for learning.

Company:

Rosetta Stone Inc. provides cutting-edge interactive technology that is changing the way the world learns. The company’s proprietary language-learning techniques–acclaimed for their power to unlock the natural language learning ability in everyone–are used by schools, businesses, government organizations and millions of individuals around the world. Rosetta Stone offers courses in 30 languages, from the most commonly spoken (like English, Spanish and Mandarin to the less prominent (including Swahili, Swedish and Tagalog).

Mission:

Rosetta Stone continuously sets the standard in learning to enable people to change their world. Every day, we work to improve learning by making it more effective, accessible and engaging.

Goals:

The performance marketing team at Rosetta Stone focuses on driving net new customers at scale and awareness during new product launches and updates.

Facebook:

Why Facebook? With over 2 million fans already on Facebook, Rosetta Stone has great traction on the social network and is working to extend its global footprint. As a trusted brand, Facebook is a transparent platform where Rosetta Stone connects with their millions of fans while also attracting new customers by focusing on:

  • Aesthetics: With captivating imagery and creative, Rosetta Stone sparks initial interest.
  • Relevancy: With precise targeting and value, Rosetta Stone connects with their core demographic.
  • Technology: Integrating with Nanigans’ performance marketing platform, Rosetta Stone is able to build, manage and scale campaigns focused on real business goals by harnessing the power of predictive lifetime value.
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