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Facebook Predicts the 2014 Grammys

Written by: Jennie White, Marketing Associate

Arguably the most outrageous awards show of the season, The Grammys, are live this Sunday evening. Before musicians like Taylor Swift, Justin Timberlake, Rihanna, John Legend, and power couple, Jay Z and Beyonce take the red carpet (and some the stage), we turned to Nanigans’ Ad Engine to determine the reach of the Grammy’s top nominees on Facebook. There are over 80 award categories, so we decided to take a look at the reach for the three most popular awards: Record (single) of the Year, Album of the Year, and Best New Artist.

We examined the buzz surrounding this year’s hottest tracks, albums and artists; now all we have to do is wait to see if Facebook’s buzz aligns with The Recording Academy’s selections.

The 2013 nominees for Record of the Year are: Daft Punk’s “Get Lucky”, Imagine Dragon’s “Radioactive”, Lorde’s “Royals”, Bruno Mars’ “Locked out of Heaven”, and Robin Thicke’s “Blurred Lines.” Daft Punk ‘s (feat. Pharrell). “Get Lucky” takes home the highest reach on Facebook; whereas Lorde has little reach in comparison to her fellow nominees.


Not only does Daft Punk’s single have the highest reach, its album, “Random Access Memories” is tied for first with Macklemore & Ryan Lewis’ “The Heist”.


The Best New Artist honors musicians who have shaken up the airwaves within the past year. They’re Jay Z 25 years ago, Madonna 30 years ago or Bob Dylan 50 years ago. On Facebook, rapper Kendrick Lamar is drumming up the most buzz, with Macklemore & Ryan Lewis at a close second.


It appears that the top trending artists this year are Daft Punk, Macklemore & Ryan Lewis, and Kendrick Lamar –it’s going to be a close race between Macklemore & Ryan Lewis  and Kendrick Lamar for Best New Artist.

No matter what the outcome, Nanigans will be jamming to Taylor Swift throughout 2014.

What are your predictions for the 2014 Grammys? Let us know in the comments?

Interested in seeing how you can leverage similar data? Contact us today!

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