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Asia Pacific is the source of a massive user base for Facebook. Monthly active users increased 23% year-over-year in Q4 2013 and eMarketer predicts that it will continue to be the highest growth area until 2017, fueled by users from India, Japan and Indonesia.
Asia Pacific is not only fastest growth market for Facebook but it also offers tremendous potential for advertisers. E-commerce is one of Facebook’s largest advertising verticals in Asia Pacific.
According to the latest predictions by eMarketer, for the first time ever, consumers in Asia-Pacific will spend more on e-commerce purchases ($525.2 billion) than those in North America ($482.6 billion) becoming the largest regional e-commerce market globally. The region is expected to make up more than 46% of digital buyers globally in 2014.
Here’s a quick overview of the latest trends in the region for India, Japan, Indonesia and Australia.
Facebook India’s numbers are impressive. The Times of India reported on Facebook’s user activity and the numbers are as follows:
E-commerce in India is booming according to The Wall Street Journal India:
Facebook has more than 21 million active users in Japan of which 72% are on the social network daily. They are primarily interested in receiving coupons and free products from brands.
Indonesia has more than 64 million monthly active Facebook users of which the majority access the social network with their mobile devices. The availability of cheaper smartphones and tablets has rapidly expanded Facebook’s usage in recent years.
Australians are actively engaged on Facebook. According to the Sydney Morning Herald, Facebook is the biggest social media site in Australia.
Nanigans is on the ground in Asia Pacific with an office in Singapore and a local team. If you would like to learn more about historical marketing trends review our latest Facebook Global Benchmark Report or contact us. We’re excited to share our knowledge about Facebook advertising and how you can find and acquire your most valuable customers with Predictive Lifetime Value™.Contact Us Today
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