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What a Marketer Has to Do Every 5 Minutes [Study]

Written by: Cheryl Morris, VP Marketing

Automation or manual? When it comes to Facebook performance marketing, the marketer’s dilemma often hinges on whether to use automation software to bid and run ads or to manage their campaign manually. Per-Mike-Every-Five-MinutesWe conducted a study with two premier technology marketers to find out how many marketers it would take to make all of the campaign optimizations Nanigans’ Ad Engine software makes every five minutes to stay competitive on Facebook. The results are fascinating… Download our latest study as we explore the pros and cons of automated vs. manual management of Facebook advertising campaigns at scale. Here’s what’s inside:

  • The automated changes an ad management system must make every five minutes
  • How long it would take to make similar changes manually for an e-commerce and gaming Facebook campaign
  • How much each option costs in the long run

Download the Study

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