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Automation or manual? When it comes to Facebook performance marketing, the marketer’s dilemma often hinges on whether to use automation software to bid and run ads or to manage their campaign manually. We conducted a study with two premier technology marketers to find out how many marketers it would take to make all of the campaign optimizations Nanigans’ Ad Engine software makes every five minutes to stay competitive on Facebook. The results are fascinating… Download our latest study as we explore the pros and cons of automated vs. manual management of Facebook advertising campaigns at scale. Here’s what’s inside: