You can adjust all of your cookie settings by navigating the tabs in this window.
Facebook users are increasingly accessing the social network on multiple devices. Facebook conducted a study with international market research firm GfK to inform marketers about the impact of users interacting on desktops, smartphones and tablets.
Although some marketers may make the assumption that people use all devices for all purposes, the study showed that people have a different connection to each device and use them for different purposes.
The study reported that more than 40% of online adults begin an activity on one device and finish on another. Not surprisingly, the more devices people own the more they switch. People usually start on a smaller screen and move to a larger screen due to its comfort and convenience. People typically start on a smartphone and then finish with a tablet (22%) finished or a desktop (58%). Switching devices happens most frequently in front of the TV, when all devices are within easy reach.
With people moving freely among devices, it’s essential for marketers to engage their audience across all platforms. Experiences with the brand should be consistent, allowing people to seamlessly begin an activity on one device and finish on another. Facebook makes it easy for marketers to target, optimize and measure results across devices providing consistency for consumers.