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Marketers have spent billions of dollars on Facebook advertising. They are even spending more on Facebook for display advertising than they are on Google. Mostly that’s because Facebook ads work, allowing brands to successfully scale their ad spend on desktop and mobile. So why do Facebook ads work when they work?
There are three reasons:
Facebook’s extensive targeting options (demographics, affinities, psychographics and behaviors) coupled with optimization strategies based on customer lifetime value ensure that you can deliver your ads to the most relevant audience possible that will deliver the best returns. But focusing on these tactics alone will fail to bring the success that marketer’s are looking for. The single, most important element of a successful advertising campaign that ad tech historically forgets is “great” creative.