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In our last eBook, Marketing Moneyball: Why In-House Advertising Changes Everything, we explored how the widespread embrace of automation in digital marketing has led to a new generation of advertiser: analytical, creative, and self-directed. We also highlighted some of the reasons why companies are increasingly taking advertising in-house, including cost savings, data control and transparency.
For those who are attracted to the benefits or intrigued by the challenge of taking marketing automation on as a core competency, we’ve written up a sequel – Building a Foundation For In-House Advertising Success.
Whether you’re unsure about making the move or where to look for talent, this eBook contains everything you need to take the next step(s).