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According to a Google/Ipsos Research study conducted in 2013, the majority of students and parents begin researching potential purchases by the end of July. If you haven’t yet launched your back to school campaigns (or yours could use a creative refresh), there’s good news: Deloitte’s annual back-to-school shopping survey revealed that over 25% of parents plan to finish their shopping after the start of the school year. With Labor Day weekend a couple weeks away, now is the perfect time to assess your seasonal advertising approach.
In this eBook, we provide best practices for putting together and running social media ad campaigns targeting millennials, moms, and other high-volume fall shoppers.
As Labor Day approaches, now is the time to reach last-minute purchasers and deal seekers through refreshed creative and new campaigns.
Performance Advertising News Roundup: Mobile In-Game Advertising Takes Off, Facebook CMO Weighs In on Rebrand, Diversity
Performance Advertising News Roundup: Late Thanksgiving’s Impact on Retailers, Five Marketing Misfires