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Retail stores are already decked out in Halloween adornment and Starbucks brought back Pumpkin Spice Lattes last week (!), so you might not be surprised to find out that a new month and a whole new season is upon us. As children return back to school, advertisers’ thoughts turn to visions of sugar plums and Black Friday, the most important shopping day of the year for most online businesses. Strange as it seems, some companies start putting together advertising strategies for Christmas as early as July. So, even if you’re not in the mindset to think about mistletoe, now’s the time to dust off last year’s data and identify what worked.
But as we officially switch from swimsuits to sweaters, don’t forget about the other, less competition-heavy seasonal events and activities that you can incorporate into your current social media campaigns.
Sept. 1 – Labor Day (US & CA – 3 Day Weekend, Sales)
Sept. 4 – NFL Opening Game
Sept. 7 – National Grandparents Day
Sept. 7 – Formula One Italian Grand Prix
Sept. 8 – Mid-Autumn Festival (CN – Chinese citizens will have a 3-day holiday from Sept. 6 to 8)
Sept. 11 – Patriot Day
Sept. 14 – The 2014 Miss America Competition (ABC)
Sept. 19 – International Talk Like a Pirate Day
Sept. 20 to Oct. 5 – Oktoberfest (DE)
Sept. 22 – Autumnal Equinox
Sept. 25 – Rosh Hashanah
Sept. 26 to 28 – Ryder Cup (golf)
Sept 27 – World Tourism Day
Sept. 30 – International Translation Day
October 1 -National Day (CN)
October 03 – Yom Kippur
Oct 3-5, 10-12 – Austin City Limits Music Festival
Oct 4 – National Golf Day
October 5 -International World Teachers’ day
Oct. 8 – NHL Season Kick-Off
Oct. 13 – Chicago Marathon (WMM)
Oct 14 – Thanksgiving (CA)
Oct 14 – Columbus Day (US) (Sales – “Discover Deals/Savings”)
Oct. 28 – NBA season begins
October 31 – Halloween
According to Wikipedia, the last week in October is the only time of year when all four major North American sports leagues schedule games. The NHL is about one month into its 6½ month regular season, the NFL is either exactly halfway through its season or within a week of being exactly halfway, the NBA generally begins its regular season that week and MLB concludes its postseason with the World Series, which lasts from 7-9 days.
Embracing the Outdoors: apple picking, nature hikes, foliage trips, hayrides, pumpkin patch visits, corn mazes, leaf raking/piles/burning, hunting, hiking, harvest/fall festivals
Comfort Foods: holiday meal planning, Halloween candy, pies, pumpkin flavored EVERYTHING, tailgating parties, slow cookers, hot cider/cocoa
Fashion: back-to-school clothes shopping should already be in full-effect, summer lines are on clearance, new school year = new textbooks/tech gear and accessories, new fall wardrobes – boots, layers, sweaters, jackets, scarves, hats, socks, purses/bags
Back to School: college students will be buying dorm furniture and decor, parents traveling out to campuses. Students in general will be purchasing new supplies, bags, laptops, tablets, electronics, clothes
Indoors: fall colors/decor for inside and outside the home, candles, fireplaces, throws and rugs, organizing/storing/selling summer clothes, fall TV season begins, televised sports, crafting is more popular in the colder months
Weddings: planning, attending, participating in, traveling for, registries, showers, etc.
Remember: With colder weather comes new customer behavior — children in school, less time spent outside, new television shows, a wardrobe refresh and major travel arrangements. Use the lull between seasons to make your customers “fall” in love with your products; that way, when the holidays hit you’ll be top of mind.