One Facebook campaign in particular stands out as having over delivered on yield revenue and click- through rates, bringing in return customers as well as valuable new shoppers. Here is how an online retailer achieved and maintained a yield value more than 2X higher than their initial goal using the Nanigans Creative Tester tool, an automated method of optimizing ads and ROI using customer- defined metrics.
In June and July of 2014 we partnered with a Southeast Asian ecommerce company to launch an evergreen re- engagement campaign, with the goal of achieving a 400% return on ad spend.
The Nanigans Creative Tester tool identified ads with multiple brand name products and pops of bright color as top performers, alongside sales offers with specific percentages off. The online retailer found that UPP desktop News Feed link ads delivered significantly higher yield than ads on the right hand side. Buyer Custom Audiences outperformed non-buyer audience targeting by more than 5X, with women ages 18-24 most likely to purchase. Use of Nanigans automated features led to a maintained campaign yield value of 819%—more than double the target goal—and delivery of 25 million impressions. As this is an ongoing campaign, we look forward to the continued success of the client in attracting repeat and new buyers.
Are you interested in putting Nanigans Creative Tester to work for your business? Contact us today to learn how your in-house team can leverage Nanigans Ad Engine to achieve your campaign ROI goals at scale.Contact Us Today
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