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The State of Mobile in 10 Charts [SlideShare]

Written by: Juliana Casale, Director of Marketing

Did you know that US app install spending is predicted to hit upwards of $11B in 2017? Or that push notifications drive the greatest rates of user retention and engagement in the retail vertical? How about that of all time spent on digital media, apps represent 51%?

The world of mobile — including gaming apps, web browsing, online shopping and social networking — is full of stats and data that will influence advertising dollars and marketing initiatives. To help you keep it all straight, here are 10 visual representations of recent trends in:

  • Games and retail
  • Apps and developers
  • Consumer spending and more

As consumers continue to pick spending time in native apps over websites, the importance of marketing apps becomes more important than ever. Ready to start advertising your app on mobile, using a social network with 1.3 billion users to do so? Our popular blog post, Facebook Mobile Advertising: 8 Best Practices By Ad Type, will help you get started, with tips for user acquisition, conversion and engagement.

On the other hand, you may be looking to refresh the creative components of your mobile game campaigns. Check out Mobile App Install Ads: Best Practices By Game Genre (Plus Some Extras) for attention-grabbing tips on promoting casino, turn-based, action, and strategy games.

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