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Today we released our latest Global Facebook Advertising Benchmark Report, which features insight on marketplace trends seen by Nanigans customers in Q3 2014. The report includes aggregate data on CTR, CPC, CPM, and spend trends on Facebook’s desktop and mobile channels, analyzed from more than 300 billion ad impressions from top ecommerce, gaming, and other internet companies leveraging Nanigans ad automation software.
About This Report
This report is representative of more than 300 billion Facebook ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other internet companies. Many leverage Nanigans’ ROI-based bidding algorithms, which focus on reaching high value and high ROI audiences (e.g. those who make purchases) and typically cost more to reach. As such, the data in this report should not be used as a proxy for the overall Facebook marketplace. The data in this report should not be compared to any prior or future benchmark reports due to variations in the dynamic nature of the data set each new quarter.
Facebook® is a registered trademark of Facebook Inc.
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