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Nanigans Global Facebook Advertising Benchmark Report: Q3 2014

Written by: Mike Lamy, Director, Corporate Marketing

Today we released our latest Global Facebook Advertising Benchmark Report, which features insight on marketplace trends seen by Nanigans customers in Q3 2014. The report includes aggregate data on CTR, CPC, CPM, and spend trends on Facebook’s desktop and mobile channels, analyzed from more than 300 billion ad impressions from top ecommerce, gaming, and other internet companies leveraging Nanigans ad automation software.

What’s in the Report:

  • Insight on the most popular and most effective Facebook ad types for direct response marketers
  • Desktop and mobile advertising spend trends
  • Global and vertical-specific trend data on CTR, CPC, and CPM for Facebook ads

Download the Report

About This Report

This report is representative of more than 300 billion Facebook ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other internet companies. Many leverage Nanigans’ ROI-based bidding algorithms, which focus on reaching high value and high ROI audiences (e.g. those who make purchases) and typically cost more to reach. As such, the data in this report should not be used as a proxy for the overall Facebook marketplace. The data in this report should not be compared to any prior or future benchmark reports due to variations in the dynamic nature of the data set each new quarter.

Facebook® is a registered trademark of Facebook Inc.

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