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As Temperatures Drop, eCommerce is Heating Up

Written by: Shirsten Alm, Graphic Designer

As Nanigans Account Manager Laurie Bloom mentioned in last week’s blog post series, How to Prepare Your Holiday Advertising For Social Media, eCommerce customers don’t confine their online activity to December. Savvy shoppers and deal-seekers are beginning to research and build gift lists in November; smart marketers will be advertising products and services during this evaluation and consideration phase. Heading into turkey territory, here are some dates to keep an eye on, and tips to help spice up your holiday creative.

November Events

Nov. 01 – Day of the Dead (Mexico)
Nov. 02 – Daylight Saving Time ends (“Fall Back” wordplay in ads – “Time to Save”)
Nov. 02 – New York City Marathon (WMM)
Nov. 04 – Election Day (US) (Get target audiences to vote on products in ads!)
Nov. 7, 8, 9 – Fun, Fun, Fun Fest
Nov. 09 – MTV Europe Music Awards
Nov. 11 – Veteran’s Day (US)
Nov. 11 – Singles Day (China)
Nov. 13 – World Kindness Day
Nov. 19 – International Men’s Day
Nov. 19 – “Have a Bad Day” Day (Grumpy Cat themed ads galore?)
Nov. 20 – The Great American Smokeout (US)
Nov. 21 – World Hello Day
Nov. 26 – Shopping Reminder Day (one month marker til Christmas!)
Nov. 27 – Thanksgiving (US)
Nov. 28 – Black Friday (sales)
Dec. 01 – Cyber Monday (sales)

Also in November

• Native American Heritage Month (US)
• Transgender Awareness Month
• National Blog Posting Month (“NaBloPoMo”) and National Novel Writing Month (“NaNoWriMo”)

“The” Holiday Season – ad creative themes and suggestions

Decking the Halls:

  • Holiday baking and cooking (take it easy on yourself during the season by getting food and products delivered automatically through a subscription service)
  • Gift wrapping
  • Holiday indoor and outdoor decorating
  • Cleaning and organizing before hosting holiday parties or visits at home
  • Making the home comfy and warm with throws, rugs, pillows, candles, mugs for hot cocoa, space heaters and electric blankets
  • Homes full of out-of-town relatives and kids home from school/college
  • Selling older big-ticket items like electronics, TVs, smartphones and computers after receiving newer models over the holidays or purchasing through holiday sales (don’t forget to download apps to your new devices!)
  • Holiday crafting, along with personalized gifts for family, teachers and friends such as mugs, calendars, cards

Treat Yo’ Self:

  • Relieving holiday stress and getting decked out for numerous holiday parties with visits to the spa/stylist
  • Clothing for holiday parties, family photos and religious services
  • Warming up with slippers, robes, outerwear, boots, layers, sweaters, hats, scarves (for you and your four-legged family members)
  • Updating your ski gear, ice skates, sleds
  • Shopping, shopping, and more shopping (for yourself)

Winter Wonderland:

  • Holiday parties at the office, at home, and with friends
  • Religious services
  • Skiing, snowboarding, ice skating
  • Caroling/ touring neighborhoods and shops to see holiday décor/lights
  • Community craft and bake sales
  • Shopping, shopping, and more shopping (for gifts)

Over the River and Through the Woods:

  • Car services for holiday parties, shopping or just bad weather
  • Getting back home for the holidays by plane, train and/or automobile
  • Winter getaways to snow or sand
  • College students traveling back home for winter break
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