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Ecommerce Holiday Advertising Trends Preview

Written by: Juliana Casale, Director of Marketing

For online retailers, Q4 can be the most wonderful time of the year — but it can also be the most stressful for advertisers. The stakes are high, and increased competition across the board makes strategic planning more important than ever before.

Business Insider forecasts that Q4 online sales will show a 16% increase over last year’s holiday season, raking in $100 billion.

As an indicator of what we might see on social media over the next couple months, the Nanigans analytics team took a look at the top three Facebook ad units leveraged by our eCommerce clients from mid-October through December of 2013.

What’s inside the report:

  • 2013 Holiday Season Purchase Rates By Week
  • Right Hand Side and Unpublished Page Post (Photo & Link) Performance
  • Peak CPC and CPM Stats


These key trends will let you know what to expect as the busiest online shopping season of the year gets underway.

Download the Report

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