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Nanigans Extends Its Multichannel Advertising Automation Software to Mobile Exchanges; Announces Partnership with MoPub

Written by: Cheryl Morris, VP Marketing

Global Performance Marketing Leaders Wooga, Joss & Main and More Leverage Multichannel Solution

BOSTON, MASS. – (BUSINESS WIRE) – Nanigans, Inc. is extending its market-leading advertising automation software to mobile exchanges – today announcing its partnership with MoPub, the world’s largest exchange for in-app mobile ad inventory. The move offers in-house marketing teams a powerful end-to-end advertising solution to reach people as they move across devices and today’s most valuable social and mobile channels.

Extending Nanigans software to MoPub’s exchange is the first in a series of channel partnerships to be announced by Nanigans in coming months as it advances its multichannel vision. Global performance marketing leaders Wooga and Joss & Main are among customers leveraging Nanigans software in-house for direct access to the MoPub exchange.

“People spend their days moving between devices and across publishers, and in-house marketing teams need a single platform to manage their ad campaigns across this behavior. Nanigans vision is to arm modern marketers with this software by building a complete picture of customer behavior and coupling this with predictive modeling and machine learning for multichannel optimization,” shared Ric Calvillo, co–founder and CEO of Nanigans. “Nanigans and MoPub share a strong commitment to transparency, so we are excited to announce our partnership and offer end advertisers direct access to their mobile inventory.”

Offered through a SaaS (Software-as-a-Service) model with $500 million in annualized advertising spend, Nanigans ad automation software provides performance marketers in-house control over their budgets with an end-to-end advertising solution. Nanigans software empowers marketing teams to consolidate tools and providers, featuring multichannel ad creation and testing, dynamic budgeting, value-based bidding, cross-device attribution, predictive revenue optimization, and real-time analytics.

The extension of Nanigans software to this real-time bidded (RTB) mobile exchange introduces unmatched transparency and control to end advertisers, as these marketplaces have historically been accessed through outsourced providers and networks with black box fee structures.

“With over 50 million monthly players across Wooga’s portfolio of games on Facebook, Android and iOS, we’re excited to take advantage of all the performance benefits, control and transparency Nanigans software provides our in-house marketing team to reach and re-engage players effectively — now across multiple inventory sources and publisher channels,” explained Vinicius Gerez, Marketing Manager at leading mobile game developer Wooga.

“We curate new home decor events daily on both our website and mobile app, so it’s critical that our in-house marketing team has software to reach the right customers with the right products as they move across screens and channels,” shared Paul Toms, General Manager of Joss & Main. “Nanigans software has enabled us to scale our social marketing campaigns with confidence, so we now look forward to taking advantage of the software to access top mobile app inventory through MoPub’s exchange.”

Large-scale performance marketers leveraging Nanigans multichannel ad automation software benefit from:

One End-to-End Solution – Remove silos and consolidate tools and providers with your marketing team on a single ad platform that offers everything from ad creation and optimization to real-time analytics and cross-device attribution with Nanigans mobile SDK.

Cross-Channel ROI Automation – Dynamically deliver the right ad, to the right person, at the right time and optimize for return-on-investment (ROI) cross-device and cross-channel with Predictive Lifetime Value™ based machine learning algorithms.

Data Unification & Transparency – Unify first party data and easily leverage it across channels with real-time business intelligence and full transparency into cost, return, bid logic and granular audience insights on 100+ parameters.

In addition to this best-in-class ad automation software, Nanigans customers benefit from Customer Success teams offering cross-functional support and deep vertical expertise in ecommerce, gaming and other internet verticals such as online travel, mobile apps, and lead generation.

To learn more about multichannel ad automation with Nanigans, visit

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