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Facebook Mobile and RTB: Creative Best Practices and Ad Specs

Written by: Juliana Casale, Director of Marketing

Last month we announced our partnership with MoPub, the world’s largest exchange for in-app mobile ad inventory. Mobile is a fast-growing segment of digital advertising, and staying ahead of the curve means continuous innovation — for Nanigans, and for our customers. Expanding our ad automation software beyond Facebook was pretty major news for us, and we’re extremely excited about the opportunity to offer cross-channel access to online inventory via real-time bidding (RTB).

A recently released Gartner survey indicates that digital marketing budgets will increase by 8% next year. If you’re making way for mobile in your 2015 marketing budget, now’s the time to adapt your ads; after all, desktop is an entirely different animal. What kinds of copy and images perform best on tablets and smartphones? Nanigans graphic designer Shirsten Alm offers six approaches to great creative for Facebook mobile (highlighted in red) and RTB (highlighted in purple), plus relevant ad specs as a quick reference guide:

“The #1 category in terms of overall digital engagement accounting for 20% of total digital time spent, social networking now generates more than 70% of its activity on mobile.”

– comScore, Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital

Whether you’re just getting started on mobile or simply looking to give your social media marketing campaigns a creative refresh, check out these additional Nanigans resources:

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