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Conquer 2015 With Our Comprehensive Advertising Calendar

Written by: Juliana Casale, Director of Marketing

Foresight is a major component of any marketing strategy. Between graphic design, photography, copywriting, and approval from the top, ad campaigns take time to set in motion, so the farther out campaign managers can plan, the better.

Timely and seasonal ads lend a touch of personalization no matter how large your target audience is, so as you begin to think about your advertising goals for Q2 and beyond, keep this 2015 marketing calendar handy.

February

February 1: Super Bowl Sunday

Anticipation is building, people are in a competitive mindset, and gaming companies are in their element.

February 2: Groundhog Day

It may still be cold out, but this is a great opportunity to start thinking about your spring campaigns!

February 14: Valentine’s Day

This holiday may stress your male customers out, so make sure they know you’ve got them covered with lingerie, bath products, perfumes, and candies.

February 16: President’s Day

Ecommerce sales abound and most working folks have the day off.

March

March 17: Saint Patrick’s Day

Green is the word.

April

April 1: April Fools Day

Does your brand have a funny bone? Humor is the best approach to April Fools Day messaging, so get your laugh track lined up.

April 5: Easter Sunday

Spring is in full swing, and dresses, shoes and accessories are in demand.

April 15: Tax Day

Lead generation and financial service companies may be the only celebrators of this “holiday.”

April 22: Earth Day

If you’re an environmentally-friendly brand, this is your time to shine.

May

May 5: Cinco de Mayo

Young lifestyle brands may want to sync themselves with this festive Spanish holiday.

May 10: Mother’s Day

Ecommerce companies take note: Mother’s Day is the second-biggest holiday for gift-giving, behind Christmas. Flowers, body care products and home services do well here.

May 25: Memorial Day/First Day of Summer

Bring on the winter clearances, summer clothes and travel deals!

June

June 21: Father’s Day

Sports- and outdoor-related brands may benefit from aligning themselves to this dad-centric holiday.

July

July 4: Independence Day

Cue the fireworks! Ecommerce companies, break out the patriotic/celebratory messaging. Travel companies, launch deals during one of the busiest months of the year for weddings.

August

Back to school shopping has already begun, so expect moms and millennials to be on the lookout for sales — and expect electronics and apparel to be snapped up quickly.

September

September 7: Labor Day

As visions of pumpkin spice lattes dance through our heads, now’s the time to promote fall clothing lines and start thinking about holiday campaigns (yes, really).

October

October 31: Halloween

We’ve got a Candy Crush! Roll out the sweaters and trick or treating costumes.

November

November 26: Thanksgiving Day

Turkey leftovers and holiday shopping are upon us. Have you prepared?

November 27: Black Friday

We saw a huge boost in eCommerce transactions last Black Friday, so make sure you’ve got the inventory and discounts to keep holiday consumers clicking and converting.

November 30: Cyber Monday

Digital-savvy shoppers made Cyber Monday one of the biggest days of the year for online retail in 2014. Keep the momentum going with holiday creative, expedited shipping offers and plenty of retargeting.

December

December 25: Christmas Day

App developers take note: Today, people are unwrapping their new devices and beginning to figure them out. Line up the app install ads and watch the downloads roll in.

December 31: New Year’s Eve

Time really flies when your eye is on the ROI! Take a long last look at 2015 and get ready to start a fresh new year of creativity and optimization…

 

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