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Foresight is a major component of any marketing strategy. Between graphic design, photography, copywriting, and approval from the top, ad campaigns take time to set in motion, so the farther out campaign managers can plan, the better.
Timely and seasonal ads lend a touch of personalization no matter how large your target audience is, so as you begin to think about your advertising goals for Q2 and beyond, keep this 2015 marketing calendar handy.
Anticipation is building, people are in a competitive mindset, and gaming companies are in their element.
It may still be cold out, but this is a great opportunity to start thinking about your spring campaigns!
This holiday may stress your male customers out, so make sure they know you’ve got them covered with lingerie, bath products, perfumes, and candies.
Ecommerce sales abound and most working folks have the day off.
Green is the word.
Does your brand have a funny bone? Humor is the best approach to April Fools Day messaging, so get your laugh track lined up.
Spring is in full swing, and dresses, shoes and accessories are in demand.
Lead generation and financial service companies may be the only celebrators of this “holiday.”
If you’re an environmentally-friendly brand, this is your time to shine.
Young lifestyle brands may want to sync themselves with this festive Spanish holiday.
Ecommerce companies take note: Mother’s Day is the second-biggest holiday for gift-giving, behind Christmas. Flowers, body care products and home services do well here.
Bring on the winter clearances, summer clothes and travel deals!
Sports- and outdoor-related brands may benefit from aligning themselves to this dad-centric holiday.
Cue the fireworks! Ecommerce companies, break out the patriotic/celebratory messaging. Travel companies, launch deals during one of the busiest months of the year for weddings.
We’ve got a Candy Crush! Roll out the sweaters and trick or treating costumes.
Turkey leftovers and holiday shopping are upon us. Have you prepared?
We saw a huge boost in eCommerce transactions last Black Friday, so make sure you’ve got the inventory and discounts to keep holiday consumers clicking and converting.
Digital-savvy shoppers made Cyber Monday one of the biggest days of the year for online retail in 2014. Keep the momentum going with holiday creative, expedited shipping offers and plenty of retargeting.
App developers take note: Today, people are unwrapping their new devices and beginning to figure them out. Line up the app install ads and watch the downloads roll in.
Time really flies when your eye is on the ROI! Take a long last look at 2015 and get ready to start a fresh new year of creativity and optimization…