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Nanigans Report: Facebook Ads Deliver Strong Q4 2014 Performance During a Competitive Holiday Advertising Season

Written by: John Marsland, SVP Analytics

Marketers leveraging Nanigans software to advertise on Facebook this holiday season received the gift of strong performance across the board in Q4 2014.

Our latest Global Facebook Advertising Benchmark Report features data and insights on marketplace trends that Nanigans customers at ecommerce, gaming, and other internet companies saw during one of the most competitive advertising seasons of the year.

The report aggregates key Facebook ad CTR, CPC, CPM, and spend data that in-house performance marketers need to know to make informed strategic decisions in 2015.

What’s in the Report:

  • Insight on which Facebook ad products are dominating spend by direct response advertisers
  • Global and vertical-specific ecommerce and gaming data on CTR engagement for Facebook ads
  • CPC and CPM cost trends for Facebook advertising during the competitive holiday marketing quarter

Download the Report

About This Report

This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other internet companies. Many leverage Nanigans’ ROI-based bidding algorithms, which focus on reaching high value and high ROI audiences (e.g. those who make purchases) and typically cost more to reach. As such, the data in this report should not be used as a proxy for the overall Facebook marketplace. The data in this report should not be compared to any prior or future benchmark reports due to variations in the dynamic nature of the data set each new quarter.

Facebook® is a registered trademark of Facebook Inc.

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