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Facebook® has relaunched its Preferred Marketing Developer program as the Facebook Marketing Partner program, all in an effort to provide marketers greater clarity on the best partners to meet their business needs.
The Facebook Marketing Partner program is structured around partner specialties, industry expertise, and geographic reach. These specialties—ranging from ad technology to small business solutions—give companies a better sense of their best partners right from the start.
Nanigans first aligned with Facebook in 2010 as an early Facebook Ads API partner. In 2012, Facebook named us a Facebook Strategic Preferred Marketing Developer for our work building powerful software for direct response advertisers on the platform.
Under the new Facebook Marketing Partner structure, we are a badged Partner with specialties in Ad Technology and Facebook Exchange (FBX). These distinctions highlight our platform’s sophistication and strength in maximizing ROI and powering real results at scale for in-house advertisers on the Facebook channel.
Facebook is also helping advertisers identify partners that know their industry inside and out. Because of our five years spent partnering with innovative companies and developing vertical-specific technology solutions to meet their Facebook advertising needs, Nanigans has earned expert certification in the verticals of:
The Facebook Marketing Partner program is a testament to the rapid innovation and huge opportunity in Facebook’s advertising ecosystem. As more marketers bring online advertising in-house and realize the many benefits of doing so, they need industry-leading software to power their success.
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