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Congratulations, you’ve successfully launched a new campaign using Nanigans software! What’s next?
The post-launch analysis is an essential part of getting a campaign off the ground and is the foundation to being able to assess and build on performance. In-house marketers benefit from taking stock of the campaign setup and early data shortly after launching so that any inconsistencies or performance gaps can be addressed right away.
Ready to get started? Marketers working with Nanigans typically approach post-launch analysis in two stages:
The first stage is to ensure tracking events match up. In other words, if you use a 3rd party data source or internal tracking metrics, does Nanigans show metrics that are in line? Since Nanigans software leverages event and revenue data to enable targeting high value audiences, it’s key to make sure purchase events and revenue are being passed properly. If a campaign were to run for a period of time without proper event and revenue data, optimization would not function properly and could result in lost opportunity.
The same goes for any other events being tracked, such as registrations, installs, add to carts, and so on. Nanigans account management teams always review tracking setup and event implementation during the kickoff phase with in-house marketers, but it’s good practice to double check at this point in the launch process!
After confirming that the data is accurate, the next step is to assess volume and performance targets. Following the initial few days of the launch period, there should be quick progress toward achieving the intended daily spend volume. Analysis via Nanigans reporting tools will allow you to troubleshoot if this is not the case. For example:
No matter the specific scenario, the most important part of the post-launch period is to leverage the wealth of data Nanigans provides. With the power of our ad automation software to surface granular performance data and the support of Nanigans experienced account management teams to provide proactive recommendations and help troubleshoot, in-house marketers can feel confident in testing new initiatives, acting on optimization opportunities, and making informed campaign decisions.