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Recap: Facebook’s Q1 2015 Earnings Call

Written by: Juliana Casale, Director of Marketing

Fresh off the heels of developer conference f8, Facebook’s Q1 2015 earnings call yesterday afternoon covered all the usual bases — skyrocketing mobile usage, increased adoption of its newest ad products, the gradual growth of its acquisitions, and a steady focus on app monetization. YoY revenue has remained strong at 42% (compared to 58% last quarter) and mobile now makes up 73% of Facebook’s $3.3 billion in ad revenue. COO Sheryl Sandberg shared that in the US, one in every five minutes spent on mobile is with Facebook and Instagram, so it’s no wonder that more than 2 million marketers are now advertising on Mark Zuckerberg’s 10 year old social network.

For other takeaways from the call, read on:

Stats and Facts

Facebook Q1 2015 revenue

Reach

  • Facebook now has 1.44 billion MAUs
  • Of those, nearly 1.25 billion people are mobile MAUs
  • 800M people are active on WhatsApp
  • 300M people are active on Instagram (with 100% YoY growth in Indonesia, South Korea and Japan)

Engagement

  • 21 minutes spent on average per day on Instagram
  • A billion+ searches are performed on Facebook per day
  • 650 million users are connected to sports pages
  • 4B+ daily video views
  • 45B+ daily messages sent

Facebook Q1 2015 DAUs

New Features

  • Dynamic product ads
  • Ad Relevance Score
  • Mobile Ads Manager
  • Messenger Platform
  • Conversion Lift
  • Carousel ads for Facebook and Instagram
  • WhatsApp voice over IP calls

Takeaways for Advertisers

Video dominance – Facebook has been steadily arming its advertisers with tools that enhance the video experience. With the introduction of an embedded video player in Q1 and spherical videos for the newsfeed on the horizon, YouTube is getting a run for its money.

App developers rule the roost – Mark Zuckerberg remains gung ho about supporting mobile efforts via app developer tools, analytics, and direct response ad units. With 3.5 billion app installs driven through Facebook in 2014 alone, the competition for return users continues to be fierce.

Facebook really wants you to succeed – A glance at the “New Features” section above will assure you that Facebook has beefed up the marketing innovation and resources this quarter. Whether it’s targeting enhancements, multi product and carousel ads, measurement tools, best practices guides or insights into ad relevance, the social network has an eye to keeping its advertisers happy more than ever.

Looking for further details on the call? Here’s some additional coverage:

Or you can go straight to Facebook investor relations to view the slides, listen to the call, and read the transcript in full.

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