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Fresh off the heels of developer conference f8, Facebook’s Q1 2015 earnings call yesterday afternoon covered all the usual bases — skyrocketing mobile usage, increased adoption of its newest ad products, the gradual growth of its acquisitions, and a steady focus on app monetization. YoY revenue has remained strong at 42% (compared to 58% last quarter) and mobile now makes up 73% of Facebook’s $3.3 billion in ad revenue. COO Sheryl Sandberg shared that in the US, one in every five minutes spent on mobile is with Facebook and Instagram, so it’s no wonder that more than 2 million marketers are now advertising on Mark Zuckerberg’s 10 year old social network.
For other takeaways from the call, read on:
Video dominance – Facebook has been steadily arming its advertisers with tools that enhance the video experience. With the introduction of an embedded video player in Q1 and spherical videos for the newsfeed on the horizon, YouTube is getting a run for its money.
App developers rule the roost – Mark Zuckerberg remains gung ho about supporting mobile efforts via app developer tools, analytics, and direct response ad units. With 3.5 billion app installs driven through Facebook in 2014 alone, the competition for return users continues to be fierce.
Looking for further details on the call? Here’s some additional coverage:
Or you can go straight to Facebook investor relations to view the slides, listen to the call, and read the transcript in full.