When it comes to online advertising, direct response dominates. Direct response accounted for 59.1% of all US digital ad spend last year versus branding-oriented ad campaigns, according to eMarketer. As all the major players in the social and mobile ad space continue to build out increasingly effective direct response advertising solutions, spend is likely to keep on growing.

In-house marketing teams at today’s most forward-thinking companies have run thousands of direct response ad campaigns using Nanigans software. From ecommerce and mobile gaming to online lead generation and professional services apps, our direct response advertising experience runs deep. So what have we learned along the way?

Performance marketing is all about efficiency. How can you increase scale while maximizing budget and campaign impact every step of the way? Direct response advertisers live and die by performance, and between launching global campaigns and monitoring results in real-time, there’s no time to waste.

That’s why, with an eye on efficiency, we’ve compiled 50 quick and practical tips to move the needle in your next direct response ad campaign.

This eBook is loaded with tips, organized by campaign elements to make it easy to integrate them into your daily workflow. You’ll learn about:

Your campaign performance depends on it, so let’s get started. Download your eBook today!