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Mobile game developers have a ton of information coming at them – from daily installs and monthly active users to tutorial completion rate and in-app purchases, keeping track of user behavior can be a full-time job. But pausing to take a high-level look at current trends and future projections is also important for maintaining a competitive advertising edge. To that end, we scraped the web for recent and relevant mobile studies, covering app store downloads, monetization strategy, gaming genres by gender and global revenue rates.
These charts, sourced from IDC, App Annie, EEDAR, SuperData, and more, shine a light on where the mobile gaming market has come from and where it is headed in the next few years:
Mobile gaming has clearly experienced a renaissance as app install ads have risen in prominence. However, as long as free to play remains the preferred monetization model for gaming apps, developers will need to focus their advertising campaigns on users with high lifetime value. Learn how a Nanigans gaming client achieved its in-app purchase goals while maintaining core KPIs:Read “Playdemic Achieves 100% ROI on Facebook Ads With Nanigans Revenue Optimization”