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From Cart Abandonment to Mobile Commerce: The State of Online Retail in 9 Charts

Written by: Juliana Casale, Director of Marketing

Who’s buying online, what devices are most popularly used to research and purchase goods, what is the number one reason that online shoppers abandon their carts, and what category is far and away displaying the most growth in digital retail? We’ve swept the web for useful statistics and trends to help online retailers grasp the current state of eCommerce and stay informed on what’s to come.

Check out these charts from eMarketer, comScore, PricewaterhouseCoopers, Forrester Research, and more:

According to Forrester Research, US eCommerce sales will grow to $279 billion by the end of the year. Capturing a slice of that pie requires a deep knowledge of how to attract online shoppers, and social media presents an immense opportunity for learning how to target customers with compelling creative and copy. Mastering this art can pay huge dividends. One Nanigans customer leveraged Facebook advertising over the holidays and had its biggest day ever for site traffic and purchases.

Read the Case Study

Image Credit: ThaiNetMedia /

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