You can adjust all of your cookie settings by navigating the tabs in this window.
Facebook made a big splash when it announced Carousel Link Ads (formerly known as Multi-Product Ads) in 2014 – not only a fresh unit for brands to explore and test, but a chance to reach audiences in a unique way. Online retailers immediately flocked to the format, and with good reason – the multi-image capabilities of digital carousel link ads align very neatly with the traditional print catalog structure of yore. With the more recent addition of mobile app install capability to the Carousel Link ad unit, we’ve been getting a lot of buzz from our mobile gaming customers, who have seized the opportunity to showcase their apps from multiple angles. Much in the same way that app store previews provide a window into gameplay, Mobile App Install Carousel Ads give prospective gamers a taste of what they’ll experience post-install. Although only 5 images at most will be shown to users, advertisers have the option to select up to 10 images if they leverage Facebook’s carousel optimization.
With a more flexible creative canvas, higher interaction rates, and more chances to drive the acquisition of high-value users on mobile, app developers should be adding Mobile App Install Carousel Ads to their advertising mix. For tips on images and copy that will attract gamers, we recommend checking out this post by Nanigans Graphic Designer Dan Wong: “Size Does Matter: Gaming Creative Best Practices For Mobile and Desktop.”