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Former DoubleClick & Teradata Executives Join Nanigans to Lead Global Sales & Engineering Teams

Written by: Cheryl Morris, VP Marketing

November 5, 2015 – BOSTON, Mass. — BUSINESS WIRENanigans, Inc., the pioneer and leading worldwide provider of digital advertising automation software, has announced the hiring of two new executives in key sales and engineering roles.

Aaron Mittman, former sales and technology leader at DoubleClick, and Christopher Rocca, most recently VP Engineering at Teradata, have joined Nanigans as SVP of Global Sales and SVP of Engineering. Seasoned leaders with deep experience in digital marketing, big data and enterprise software, they will contribute to advancing Nanigans’ mission to arm modern marketing teams with the best software to manage their digital advertising campaigns in-house.

“These roles are important to our continued focus on offering best-in-class advertising automation software to meet the needs of CMOs worldwide amid the rapid growth of in-house advertising,” said Ric Calvillo, co-founder and CEO of Nanigans. “Aaron and Chris bring impressive backgrounds scaling disruptive digital marketing and enterprise software companies to Nanigans, and we’re excited to welcome them to our team.”

Each will lead key teams contributing to the company’s growth and innovation:

Aaron MittmanAaron Mittman, SVP of Global Sales

Aaron brings to Nanigans more than 30 years of sales experience spanning enterprise software and digital advertising, with a proven record of revenue acceleration at growth stage companies. This includes sales leadership roles at NetGravity (acquired by DoubleClick), DoubleClick (acquired by Google), Medialets (acquired by WPP) and in consulting roles at RocketFuel, Metamarkets, Mortar Data and more. Aaron will lead worldwide sales efforts for Nanigans, including building and managing the company’s growing and specialized sales teams across multiple regions.

Aaron shared, “I’ve had the opportunity to work with many industry leading digital marketing technology companies, and Nanigans is on track to make a substantial mark on the evolution of the industry. I’m excited to join their great team and play an active role in helping CMOs worldwide take control of their digital advertising budgets.” 

Christopher RoccaChristopher Rocca, SVP of Engineering

Chris is a 25-year veteran engineering leader in the enterprise software space. He has repeatedly led and scaled engineering teams at a variety of market leading, high-growth software companies. This includes roles at Hadapt (acquired by Teradata), Viridity Software (acquired by Schneider Electric), Revivio (acquired by Symantec) and C-Port (acquired by Motorola). Drawing from his experience at these successful startups, Chris will advance Nanigans’ engineering, data science and research and development efforts to further broaden and deepen its multichannel offering for in-house advertising teams.

Chris shared, “Nanigans has pioneered a new category in the digital marketing space by building for and doing what’s best for the end advertiser. The company has solidified its focus on enterprise software with a powerful end-to-end platform and impressive engineering team. I look forward to building on this successful foundation in their next phases of growth.”

To learn more about advertising automation with Nanigans, visit

About Nanigans, Inc.

Nanigans advertising automation software empowers in-house marketing teams to manage, measure and scale the revenue impact from their digital advertising investments. More than $600M in annualized ad spend is managed through Nanigans platform by in-house teams across ecommerce, retail, lead generation, gaming, mobile app development, online travel and more. Offered as Software-as-a-Service, Nanigans features multichannel programmatic media buying, predictive revenue optimization, and real-time business intelligence across today’s most valuable digital channels. The company is headquartered in Boston with offices in New York, San Francisco, Seattle, London, Sydney and Singapore.

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