You can adjust all of your cookie settings by navigating the tabs in this window.
Facebook has once again come out of its quarterly earnings call with strong performance in terms of ad revenue and user growth. With more than 1 billion people now checking Facebook daily, the social platform remains a premier destination for advertisers looking to reach a wide, global audience. Throughout the call, CEO Mark Zuckerberg and COO Sheryl Sandberg emphasized the three core pillars of Facebook’s strategy:
In the words of Zuckerberg: “We’ve done a lot, but there’s always more to do.” For takeaways from the call, read on:
Mobile expansion – An astounding fact from COO Sheryl Sandberg: 25% of US adult media time is spent on mobile. Mobile-friendly units like Carousel Ads and Dynamic Product Ads (DPAs) are making it easier than ever to reach the 1.39 billion people using Facebook on mobile. Facebook saw mobile ad revenue rise 73% YoY in Q3, indicating that digital marketers are seeing early results from these newer formats. According to Sandberg, DPAs are driving return on investment comparable to search.
Video, video, video – Says CEO Mark Zuckerberg, “Video is going to be some of the most engaging content online. ” Facebook is taking steps to make video part of the mobile news feed experience by integrating it into existing ad formats like Carousel. Down the line, Zuckerberg expects this focus on interactive, immersive experiences to extend to virtual reality. He predicts that gaming companies will be the first logical developers of the Oculus VR experience.
Looking for further details on the call? Here’s some additional coverage:
Or you can go straight to Facebook investor relations to view the slides, listen to the call, and read the transcript in full.