It’s no secret that the millennial generation rules the Internet. Born between 1980 and the mid-2000s, they’re the first age group to truly come of age in the online era. As a result, millennials live on social platforms like Facebook, Instagram and Twitter. Because they are frequently on social sites and spending time in mobile apps, they’re an ideal audience for ecommerce companies, mobile gaming developers, and other businesses that also exist in a primarily digital world. As you create and target ads to millennials, here are some important facts to keep in mind:

Millennial Stats

• Millennial annual purchasing power is estimated to be around $200 billion
• On average, millennials spend about 1.8 hours per day on social media sites
  
• 95% of millennials say they want brands to actively court them

Takeaways For Advertisers

• Use Facebook’s Dynamic Product Ads to retarget millennials who switch their attention frequently between media platforms
• Use cross-device targeting in order to reach millennials on the many devices that they use daily
• Offer mobile or online-only coupon codes and discounts to give millennials a more personalized ad experience