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Instagram has been growing in popularity for years, but its potential as a powerful revenue driver for digital advertisers has only just begun.
Since Instagram first opened its doors to advertisers by unlocking programmatic access to its ad solutions, marketers have been eager to master the visually- based platform. Why? With an audience of 400 million monthly active users that has doubled in size since 2014, Instagram is one of the world’s largest mobile advertising platforms, second only to its parent company, Facebook.
Nanigans is an Instagram Partner, and in-house marketing teams using our advertising automation software are well equipped to manage, measure, and scale direct response ad campaigns on the platform. For advertisers that highly value revenue-generating performance—like those using Nanigans across ecommerce, retail, lead generation, gaming, mobile app development, online travel, and more—early outcomes are impressive.
One large ecommerce company achieved 179% return on Instagram ad spend with Nanigans in just 60 days. In a similar time period, another leading retailer increased Instagram purchase rates 219% using Nanigans software, nearly matching parallel purchase rates on Facebook, all while scaling budgets 266%.
Data-driven advertisers have a huge opportunity to combine Instagram’s massive mobile audience, Facebook’s industry-leading targeting capabilities, and Nanigans advertising automation to drive real revenue from their advertising investments.
Instagram Advertising: The Performance Marketer’s Guide to Finding and Scaling Success has everything marketers need to seize the opportunity and start powering business growth on Instagram today.